I am a new member to this great community! My business is getting small and medium size businesses to the front page of Google for a lower price locally in Toronto. I am struggling a little with setting up my social media. Can anyone give me some tips and advice for twitter and facebook?
I recommend this thread:
If you're handling several clients at the same time, the best way to go is with marketing automation. Social Media can be a real time-sucker if you don't have everything organized.
Personally I like to schedule a minimum of daily posts in advance, generally I put together about a month per client and each day I go to the accounts and try to engage people in real conversations. Nothing is better than give-aways and client-user recognition to increase engagement.
Watch the language and make sure it matches each client's audiences. One may be targeting teenagers and you'll want to sound closer to them with popular slang and play on words while another may target accountants and such. Tailoring each message to the audience is important to people.
Last but not least, don't push content or products 24x7 because people aren't looking for ads unless they're liking/following/interacting with "deal" sites, such as Groupon, or yellow-page type accounts that provide a continuous stream of updates on what to do and where to do it in a specific area.
I wish you all the best in your new business.