Danielle Foley
  • Montclair, NJ
  • United States
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Profile Information

Business Name
Foley Marketing Advisors
Website URL
www.foleymarketingadvisors.com
Blog URL
https://foleymarketingadvisors.wordpress.com/
Twitter URL
https://twitter.com/FoleyMarketing
Facebook URL
https://www.facebook.com/foleymarketingadvisors
Google+ URL
https://plus.google.com/+FoleyMarketingAdvisorsMontclair/posts
LinkedIn URL
https://www.linkedin.com/in/foleydanielle
Short Bio
Foley Marketing Advisors is a Northern NJ marketing consulting firm whose mission is to help small businesses grow by providing tailored, affordable marketing strategies, programs and services.

Danielle Foley's Blog

Small Business Retail Strategies for Success (Part 3): Marketing & Promotions

Posted on August 19, 2016 at 5:32pm 1 Comment

There are many factors that contribute to the success of a retail store. In this blog installment I’ll be discussing specific marketing strategies and tactics that could be employed to help build awareness, increase foot traffic and/or repeat business. For the purpose of staying focused, we’re going to assume…

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Small Business Retail Strategies for Success (Part 2):  Tracking and Monitoring Trends

Posted on July 21, 2016 at 1:28pm 0 Comments

Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and taking advantage of any opportunities they may present.  Because retailers, generally speaking, have a finite geographical limitation, it’s actually easier for them versus E-tailers to conduct routine market research to help their businesses perform better. For instance, it’s important to track…



The local economy.   Pay attention…

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Small Business Retail Strategies for Success: Retailers Working Together

Posted on July 14, 2016 at 7:28pm 0 Comments

With the ever-growing shift from Retailer to E-tailer, the entire face of retail has undergone major changes, causing many forms of traditional retail to decrease or disappear in volume and importance. The small retailer category continues to struggle, but those who understand the circumstances, adjust…

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Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 3 of 3-part series)

Posted on June 24, 2016 at 3:41pm 1 Comment

 

I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses.  Through my research, it became evident that video is an ideal medium for small businesses to use to brand storytelling pieces, which can live on a website, social media channels and can be used in press releases and email campaigns.  Whether sharing the brand values, brand…

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