When faced with the challenge of writing tech copy for a non-tech audience, I always find it’s helpful to start from a place of ignorance. I admit frequently writing about topics where ignorance just comes naturally; other times I have to fake it. If you’re not willing to write from this perspective, you’re […]
Whether you’re publishing a simple list of FAQs or you offer online technical support for software and other products, it’s important that your support articles are working for you and not against you. The Benefits of Publishing Online Support Articles No wait times or crappy hold music for your customers. They save your staff time, […]
Whether you’re a beginning copywriter or a business owner doing it all, these books will help you improve your copywriting game. The Rookie Copywriter’s Survival Guide Tips for establishing and growing a new copywriting business. This book is not about honing your writing skills. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content A […]
Great copy takes time, but it comes with a real payoff. Here are some tips to help you write more effectively for your website, blog, or newsletter. 1. Use Active Voice As much as it pains many of us to admit it, those exercises we completed in middle school–the ones where you spent hours converting […]
If you’re looking to make your website more visible through search, make sure you incorporate long-tail keywords in your website copy. What are Long-Tail Keywords? Long-tail keywords are longer (3- to 6-word phrases) and more specific terms that make up a significant chunk of your search engine traffic. They complement primary keywords and often bring more visitors […]
Mr Santa Claus ...might need your heart centered creative geniusness...he is homeless...'the other side' seems to be where the story of The Apple Project lies.....thanks..happy happy happy day!"