Internet users devour content like competitive eaters. No, really. It’s like when you’re watching one of those pie-eating contests at a state fair somewhere. The contestants come up for air and all you see are faces, hair and clothes stained with blueberry filling. Looking at the contestants—hands tied behind their backs with chunks of fruit
Catalog copywriting takes a little practice. It’s challenging because it forces a copywriter to expertly match content and tone with audience preferences while working in an extremely limited space. After all, print catalogs (especially full-color ones) are expensive to produce. Space is at a premium. Tips for Writing Exceptional Catalog Copy 1. Know your audience.
If your company is in the habit of hiring a freelance copywriter at the last minute or demanding 24-hour turnaround for, say, two press releases and a month’s worth of blog posts, stop it. Stop it right now. You’re tainting your talent pool and increasing your chances of paying for mediocre (or downright crappy) content.
I could write my own post on how to put together a compelling headline. But there are so many great resources out there already. Browse through these for a crash-course in headline writing for blogs, articles, press releases, and well, anything that needs a catchy title. How to Write Magnetic Headlines: Copyblogger’s 11-part series that
Some marketers have argued that writing to a business audience is just like writing to a consumer audience. Since businesses can’t make buying decisions—only the people that run them can—the two audiences are virtually indistinguishable. I’ll grant that you’ll find a lot of similarities between business-to-business and business-to-consumer audiences: they’re both in a hurry and