When you want to make a splash in the world of business, filling a gap in the market with special products and services provides you with a ready-made Unique Selling Proposition (USP).
Businesses using this model can cover the entire service spectrum — with offerings that range from quirky and creative to highly technical.
So if you’re struggling to think outside the box for your enterprise, here are four niche businesses making their…Continue
You’ve sauntered into your office in a tracksuit looking like Tony Montana’s long-lost brother. It’s not a good look. People have avoided staring at the dark burgundy of your sports jacket, and no one’s mentioned the 15 sovereign rings you’ve somehow managed to fit on your pudgy fingers.
But in the back of their heads, they’re thinking, “What is he wearing?”
This could apply to…Continue
Your small business idea is hotter than a coal fire, it’s got investors on tenterhooks and its lighting up the internet like a comet flaring through the night sky.
But you’re suffering one problem – as soon as investors visit your business premises, they become damp squibs to your concept.
Why? Because your workplace looks about as appealing as a fetid Greek salad.
First impressions count – which is why your office has to look spectacular if you want to keep prospective…Continue
The average SME isn’t exactly rolling in cash. Instead, they’re trying to cut corners while still maintaining at least a semblance of amazing customer service.
But if you’re a business owner who’s struggling to make ends meet, there’s one element of your company you can’t compromise – your working premises.
Just like a great product, your working space will leave a lasting impression on customers. And it’s up to you if that impression is good or bad.
Luckily for you,…Continue