The web can help small businesses reach customers and markets they’d never have dreamed of 20 years ago.
But the digital world moves so swiftly that simply having a website’s not nearly enough.
If you want to make the most of digital resources to boost your business you’ll need to take a strategic approach that requires regular tweaks.
With that in mind, here are three digital hacks for SMEs.
Digital marketing is…Continue
Running a small business can allow you to offer customers a brilliant bespoke service that’s difficult to match when you scale up to national level.
But getting customer service right only covers one aspect of customer experience — to go the whole hog you’ll have to think about every interaction your company has with consumers.
So if you’re ready to stand out from the crowd, here are four ways small businesses can smash customer experience.
HR departments perform important functions for any corporate body.
They’ve always dealt with time-consuming tasks involving payroll and taxation — first with reams of paperwork and later using digital devices.
In some organisations their remit expanded to monitoring staff welfare and mediating in low-level disputes between management and workers.
But technological advances and evolving business cultures mean that large HR departments stuffed with human staff are fast…Continue
It’s fair to say that this isn’t a golden era for the reputation of the offshore financial industry.
There’s an international and EU crackdown on tax avoidance and the Paradise Papers leaks have led to further scrutiny of influential public figures using offshore instruments to tweak their tax arrangements.
But there are legitimate reasons to use offshore…Continue