Holly Bowyer
  • Glendale, CA
  • United States
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Profile Information

Business Name
YP, The Real Yellow Pages
Website URL
marketingsolutions.yp.com
Blog URL
localdoer.yp.com
Twitter URL
@ypforbusiness
Facebook URL
facebook.com/ypforbusiness
Short Bio
Holly brings 20 years of marketing experience to YP, The Real Yellow Pages, where she leads the Portfolio Marketing team, overseeing the messaging, positioning and marketing of B2B products, content marketing, event marketing and creative output. She has spent most of her career in media. Prior to YP, Holly worked at Yahoo where she managed the B2B marketing team, and The Los Angeles Times where she led the Advertising Marketing team.

Holly Bowyer's Blog

Celebrating Moms, Dads and Grads with Spring Marketing Tactics

Posted on April 5, 2017 at 10:00am 0 Comments

Spring is a busy time of year. The longer days and arrival of warmer weather make people want to get outside and do more. Aside from the change of season, though, many people look forward to Spring because it’s a time to celebrate loved ones and spend quality time with family. After all, you have Mother’s Day (May 14), Father’s Day (June 18) and a whole slew of graduation ceremonies sprinkled in between.

With all these holidays and events bubbling up at the same time, people seem to…

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Every Business Has a Story to Tell

Posted on March 21, 2017 at 10:13am 0 Comments

There are a lot of reasons businesses come to be.

 

Sometimes businesses begin as a way of turning a hobby into a way of making money. Sometimes they are motivated by a desire to fill a need that isn’t met by another business. Sometimes they are tied to a long-standing family tradition. Sometimes there’s a bigger purpose driving it. Regardless of the origin, it’s safe to say that no business materializes out of thin air. That’s why it’s so important to craft, own and share…

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