Technological advancements and new business models have set up the global stage for enterprises to exploit. Building a local audience is still the first step towards getting the operations off the ground, but that also serves as a stepping stone to establishing the global presence. However, a great number of businesses that set out to achieve this feat fall short of the ambitious goals. Translating back and forth, getting to know the business culture, creating the…Continue
As the time goes by and the entire business world continues to migrate into the virtual environment, the question does one simple promotional product have a place in some elaborate marketing strategy becomes more evident with each passing day. And truly, in comparison with Googlebot, SEO, and even simple banners, branded T-shirts and umbrellas may look rustic, almost ancient-like. But only at the first glance. In reality, such items are not only just as effective as any other, seemingly more…Continue
These days, it is very hard to have any kind serious conversation about marketing without, at some point, completely wandering off into the cyber realm. And truly, the extent in which internet has affected the entire business landscape, marketing included, is still hard to grasp, let alone assess. So, how does this, seemingly obsolete approach to reaching out to your customers holds up in a world ruled by social media, SEO, and Google ads? The answer is surprisingly well.
There was a time in recent history when there was expected that the joint forces of mobile technologies, online marketing and social networks will wipe out all the competing marketing platforms and channels and forever change the entire marketing conversation. Although these expectations were mostly met, traditional marketing assets proved to be very stubborn and found a way to blend into the brave new digital world. There is no better example of this than gift cards, which in spite of all…Continue