I know, it's not Halloween yet...or as it used to be called "All Hallows Eve". Whichever terminology you decide to use, just know that as a business owner, you don't have to celebrate Halloween in order to profit from it. Yeah, I know you may not even think of it when the day arrives, however, just like any other major holiday, you stand a chance of profiting off of this day just like the average retail business owner.



DID YOU KNOW??: The National Retail…

When it comes to branding or business identity, sometimes I think that I'm a little harsh. A little too critical. But, then I'm reminded that building an effective brand requires criticism and scrutiny in order for it to work? By "work" I mean effectiveness, memorability and clarity. Your audience…

So, I've always prided myself on being an individual. That's it. Very simple. That's my punch line. I've never been one to purchase the most obvious buy in the mall. I would rather look at the other pieces of clothing and mix and match. A dreadful day it was, back in college...I got all dressed and really casual yet cute looking. Walked downstairs to the college event and someone else had on the same exact outfit as I did. In complete horror, I ran back upstairs and changed. I thought to…

When it comes to the story of our lives, we often go off in a frenzy complaining the entire way about how much more we want. As business owners, our continuous complaint tends to surround the desire for more revenue. “What else could we do to increase our revenue? We have a website, filled with information. Our inventory is well-stocked with great items! I personally hand out business cards and flyers at least 5 times a week. What else is there? Hmmm, we could add more pages and products to…