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Suggestions on marketing to small retailers
Started this discussion. Last reply by nathan.williams.mba Dec 21, 2011. 10 Replies 0 Thumbs Up
Hi everyone,Anyone have a suggestion on how best to market to small retailers on a shoestring, a/k/a non-existent, budget? This could be anything from the corner pharmacy to specialty shops to Joe's…Continue
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nathan.williams.mba replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"I guess I was thinking just in terms of having the commission be most of the first month of the subscription. but you could give them the whole first month. Their income would be based on their sales targets. If they visit 5…"
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Sorry it took a little time to respond to this, Nathan, but your advice is MUCH appreciated! Our designers will continue to tweak our website and we'll provide your input for that.
Your idea to bring in students to do our walk-the-streets…"
nathan.williams.mba replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Hey Peter,
I'm assuming the business you're trying to market is Tell My Circle?
Just right off the bat, it's not clear from the landing page of the website what Tell My Circle is. The landing page tells you how it works,…"
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Hi Leora,
Working it through the library is an outstanding idea! It sets the tone of being "local" and "community-oriented" (which is exactly what we want). Thank you so much for the inspiration.
Pete"
Leora Wenger replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Peter,
Good luck! Yes, small retailers don't have a big marketing budget.
I recently gave two talks at our local library on social media (one on Twitter and one on Facebook business pages), and a few of the attendants were small business…"
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Hi Jason,
Thanks very much! I'm delighted to hear your idea of walk-ins. I started doing that last week and (not being a sales person) felt I was invading them -- they are busy people! Most were friendly and willing to listen... but…"
Alyssa Gregory replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"I think it really depends where you live, but I agree. I have seen many chambers that are less retail and more service-based businesses. I'm not sure it's the "right" venue for what you're trying to do, but I think it could…"
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Thanks, Alyssa!
Well, in the short term I'm OK working with businesses that are local to me, but before too long we want this to be rolled out nationally.
We've been working with a few Chambers and they seem to be dominated by…"
Alyssa Gregory replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'"Hi Peter! Are you talking about local (to you) retail businesses? In my experience, retail businesses tend to stick close to home so your best shot might be to enter their circles of influence that already exist -- a chamber of commerce, a…"
Peter Alberti posted a discussionSuggestions on marketing to small retailers
Hi everyone,Anyone have a suggestion on how best to market to small retailers on a shoestring, a/k/a non-existent, budget? This could be anything from the corner pharmacy to specialty shops to Joe's Pizza Place, etc.I'm guessing there's no one venue where small retailers get their info, but maybe someone's had some experience getting in front of these folks.Anything would be better than walking the streets and invading their busy days asking them to try a new marketing product. (Right?)…See More
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