In April 2017, LinkedIn reached 500 million users in 200 countries. The United States made up 20% of these users which earned it second place behind Europe. The professional networking site's fastest growing demographic is students and recent grads.
When asked what they would do if they had $100,000 to invest in their business, most SBOs (30%) said “market/promote my business”.
~The Hartford’s 2014 Small Business Success Study