Shepard Morrow
  • Pennington, NJ
  • United States
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Shepard Morrow posted a blog post

Retail Marketing Makeover: Embrace the Webrooming Trend to Increase Retail Sales

As a local business owner, you may have worried that your brick-and-mortar location would suffer as consumers turn to the internet for their shopping needs. But with a retail marketing makeover, you can harness the power of online shopping trends to convert brick-and-mortar shoppers.One trend in particular that every business owner should address in their marketing strategy is an increasingly prevalent phenomenon known as “webrooming”. This is when shoppers begin researching and comparing…See More
Jul 12, 2015
Shepard Morrow posted blog posts
Jul 10, 2015
Soel gave a thumbs up on Shepard Morrow's blog post 'The Importance of Mobile Search in Retail'
Aug 2, 2014
Shepard Morrow posted blog posts
Jul 25, 2014
A blog post by Shepard Morrow was featured

Local Search: Internet Advertising for Local Businesses

Why Every SEO Strategy Should include Local Search Marketing:Online Internet Advertising - Internet Advertising for Local BusinessMost Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.The first concept of internet advertising today is “engagement” and encouraging a prospect to engage with your…See More
Mar 19, 2014
Shepard Morrow posted a blog post

Local Search: Internet Advertising for Local Businesses

Why Every SEO Strategy Should include Local Search Marketing:Online Internet Advertising - Internet Advertising for Local BusinessMost Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.The first concept of internet advertising today is “engagement” and encouraging a prospect to engage with your…See More
Mar 19, 2014
A blog post by Shepard Morrow was featured

New Study: Online Ads Do Increase Brick-and-Mortar Store Sales

Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.A recent study conducted by Applied Predictive Technologies recently looked at one simple question about the…See More
Mar 4, 2014
Shepard Morrow posted a blog post

New Study: Online Ads Do Increase Brick-and-Mortar Store Sales

Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.A recent study conducted by Applied Predictive Technologies recently looked at one simple question about the…See More
Mar 4, 2014
A blog post by Shepard Morrow was featured

Google's Hummingbird Update: How Does it Affect the Future of Your Business?

For the first time since 2001, Google has completely rewritten its search algorithm. Unlike Panda and Penguin, which were updates to the existing algorithm, Hummingbird is a complete replacement designed to be more precise and provide faster results. It’s big news, and it has many businesses with an internet presence worrying about how it will affect them.First, here’s the good news: the change has already been implemented – a month before the announcement was even made. That means if you…See More
Oct 22, 2013
Shepard Morrow posted a blog post

Google's Hummingbird Update: How Does it Affect the Future of Your Business?

For the first time since 2001, Google has completely rewritten its search algorithm. Unlike Panda and Penguin, which were updates to the existing algorithm, Hummingbird is a complete replacement designed to be more precise and provide faster results. It’s big news, and it has many businesses with an internet presence worrying about how it will affect them.First, here’s the good news: the change has already been implemented – a month before the announcement was even made. That means if you…See More
Oct 22, 2013
Shepard Morrow posted a blog post

Determine Who Your Customers Are, Then How to Target Them

I’ve found that most businesses are guessing who their customer really are. Many owner operators are working with outdated information gathered when they first created a business plan for their company. Others have never done the research, instead simply work with personalized assumptions. And some, particularly brick and mortar businesses, don’t understand the value in identifying their customers from a data driven Lifestyle perspective. But here’s the thing: you don’t need to guess. You…See More
Sep 20, 2013
A blog post by Shepard Morrow was featured

Determine Who Your Customers Are, Then How to Target Them

I’ve found that most businesses are guessing who their customer really are. Many owner operators are working with outdated information gathered when they first created a business plan for their company. Others have never done the research, instead simply work with personalized assumptions. And some, particularly brick and mortar businesses, don’t understand the value in identifying their customers from a data driven Lifestyle perspective. But here’s the thing: you don’t need to guess. You…See More
Sep 19, 2013
Shepard Morrow posted a blog post

Determine Who Your Customers Are, Then How to Target Them

I’ve found that most businesses are guessing who their customer really are. Many owner operators are working with outdated information gathered when they first created a business plan for their company. Others have never done the research, instead simply work with personalized assumptions. And some, particularly brick and mortar businesses, don’t understand the value in identifying their customers from a data driven Lifestyle perspective. But here’s the thing: you don’t need to guess. You…See More
Sep 19, 2013
A blog post by Shepard Morrow was featured

Innovative Strategies for Local Retail Marketing Online

Local businesses don’t have the same resources at their disposal as national brands when it comes to online retail marketing. But here’s the good news: you don’t have as big an audience to reach either. The internet makes it easier than ever to put your resources to more efficient use, targeting just the people who want what you offer.This strategy of focusing on local relevance has also proven to be effective for local stores that belong to a regional or national chain. Local strategies help…See More
Aug 5, 2013
Shepard Morrow posted a blog post

Innovative Strategies for Local Retail Marketing Online

Local businesses don’t have the same resources at their disposal as national brands when it comes to online retail marketing. But here’s the good news: you don’t have as big an audience to reach either. The internet makes it easier than ever to put your resources to more efficient use, targeting just the people who want what you offer.This strategy of focusing on local relevance has also proven to be effective for local stores that belong to a regional or national chain. Local strategies help…See More
Aug 5, 2013
Shepard Morrow posted blog posts
Jun 26, 2013

Profile Information

Business Name
Location Traffic
Website URL
locationtraffic.com
Blog URL
http://www.locationtraffic.com/Blog.aspx
Twitter URL
http://twitter.com/shepardmorrow
Facebook URL
https://www.facebook.com/LocationTraffic?fref=ts
LinkedIn URL
http://www.linkedin.com/company/location-traffic/products?trk=top_n...
Short Bio
Shepard Morrow brings to the table a unique convergence of internet marketing knowledge and the personal experience of managing and growing businesses.

He helps business owners structure or re-structure solid relationships between customers, cash flow, operational efficiencies,and marketing decisions.

Shepard Morrow's Blog

Retail Marketing Makeover: Embrace the Webrooming Trend to Increase Retail Sales

Posted on July 10, 2015 at 8:00am 0 Comments

As a local business owner, you may have worried that your brick-and-mortar location would suffer as consumers turn to the internet for their shopping needs. But with a retail marketing makeover, you can harness the power of online shopping trends to convert brick-and-mortar shoppers.

One trend in particular that every business owner should address in their marketing strategy is an increasingly prevalent phenomenon known as “webrooming”. This is when shoppers begin researching and…

Continue

The Importance of Mobile Search in Retail

Posted on July 24, 2014 at 4:48pm 0 Comments

If you have a retail business, you probably “know” that mobile search is important and that you should start thinking about targeting mobile customers. After all, mobile adoption rates and usage continue to skyrocket, transforming this once-niche market into something that’s not only mainstream, but for many is their primary way to access the web and interact with the world. To put a number to…

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Generate Leads Online for Your Brick and Mortar Store

Posted on July 24, 2014 at 4:40pm 0 Comments

Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads.



If you have a brick and mortar store, you may have written off online lead generation as the domain of ecommerce sites, but that doesn’t need to be the case. Here are just a few ways that local businesses can use online marketing to reach out to…

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Social Media Marketing: Think Like an Editor

Posted on July 24, 2014 at 4:37pm 0 Comments

Does your company have an editor-in-chief? It doesn’t matter if you don’t work in the media industry—whether you’re running a home decorating store or a magazine, you need someone in your business to play that editor-in-chief role.



The reason I say this is because content has become the cornerstone of online marketing. Approximately 92% of marketers report that they now use content marketing, and at the end of 2013, 58% of B2B marketers and 60% of B2C marketers…

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