All Blog Posts (384)

Mobile Friendly Websites; Search Engine Ranking Factors

Businesses big and small that have yet to create an online mobile presence will want to change that relatively soon. Recently, Google announced major improvements to its search engine algorithms that will completely affect mobile websites and apps. These changes will go into effect starting late April 2015, giving companies some time to make a website…

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Added by Jirakee jones on March 18, 2015 at 5:50am — No Comments

What is Inbound Marketing and Why is it So Important?

80% of decision-makers prefer to get company information in a series of articles versus an advertisement, reported Content Marketing Institute. What this means is that in order to attract and convert potential customers you need to empower them with helpful, relevant content that educates and offers assistance to a problem they are looking to solve. This is called Inbound Marketing. Common examples of tactics used for inbound marketing include blogging, SEO, videos,…

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Added by Danielle Foley on March 16, 2015 at 9:07am — No Comments

Critical Trade Show Marketing & PR Strategies

I think it’s safe to assume that everyone knows to exhibit at a trade show you need signage, displays for merchandise, company brochures, product sell sheets, a press kit and an incredible website. However, all that will be lost if you don’t communicate to your prospects ahead of time to let them know that you’re exhibiting in the first place!  Most trade associations offer a variety of strategies to assist you reach your target attendee, in addition it is imperative to reach out to everyone…

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Added by Danielle Foley on March 16, 2015 at 9:06am — No Comments

Defining Marketing Objectives & Strategies

After completing a Marketing Analysis it is important to outline your Marketing Objectives. Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives…

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Added by Danielle Foley on March 16, 2015 at 9:05am — No Comments

What is a Marketing Audit and Analysis and Why are They Important for Growth?

A MARKETING AUDIT is a close examination of your current strategies, tools and resources pertaining to sales, marketing and customer services.  It seeks answers to questions such as:

  • What are the strengths and unique qualities of your business?
  • Who are your customers, how loyal are they and what do they value most?
  • What are  your best selling products or services?
  • What marketing-related strategies have you implemented in the past and what were the…
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Added by Danielle Foley on March 16, 2015 at 9:04am — No Comments

The Importantance of Blogging as a Part of Your Growth Strategy

I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog!  As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business.  And as we all know, it’s important to practice what you preach, right?  This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool…

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Added by Danielle Foley on March 16, 2015 at 9:02am — No Comments

3 Tips to Help You Manage Cloud Data in Your Small Business

How to keep your data safe when migrating to the Cloud

We list three important things that businesses need to consider when moving their data over to a cloud-based system or application.

There’s no doubt about it – cloud-based services have opened up countless possibilities for businesses of all sizes, and has in fact revolutionised the way we work. However, as your company evolves, managing and protecting your…

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Added by Gary Gould on March 13, 2015 at 5:55am — No Comments

Can I claim back bank charges from 10 years ago?

On the surface the question may sound silly. At a certain point no matter how badly you were wronged it makes sense to simply let a dead dog lie, right? Well, maybe not. The fact is that banks have been doing unscrupulous things for decades. More and more the people are saying that they are fed up with these practices. But what about your claims? Where would they lie? Here's a handy guide for appreciating whether or not…

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Added by Jirakee jones on March 13, 2015 at 5:03am — No Comments

Man vs. Machine: Why Answering Machines Should Never Be Used In Business

Ever since the Industrial Revolution period begun, organisations have failed to determine whether man reigns machine or machine reigns man. Machine allows for the job to be completed more quickly, effectively and efficiently whilst casting few errors. Further still, the machine has allowed for processes to be automated. And, although in some cases machine prevails man; not every area of business benefits from machine, particularly call handling.…

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Added by alldayPA on March 5, 2015 at 8:30am — No Comments

Creating a Strong Brand for Your Companies Products

Lead your market by building a leading brand for your products

You’ve built the product. You’re about to send it to market. But is your branding doing your innovation justice?

If you really want your company to thrive you have to successfully create your brand. This is true whether you’re running an enterprise as large and far-reaching as Coca-Cola, or you’re just getting started with your small business. Your brand has to be unique and leave a collective impact…

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Added by Tammy Wiltshire on February 26, 2015 at 5:46am — No Comments

Can Rejection Be Turned into Success?

Rejection is simply the risk of living; to grow successfully you need to step outside your comfort zone and take the occasional risk. Consequently there is always a risk of getting rejected and this is unavoidable. This does not necessarily mean that you are incapable of such tasks, as you could have been rejected for many reasons unrelated to yourself.

Rejection sometimes (if not most times) is the greatest opportunity to examine what you did wrong, learn from your findings and work…

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Added by alldayPA on February 25, 2015 at 11:00am — No Comments

Online Marketing Success Through Email Marketing Services





When a company is interested in effective and economic ways of advertising their products and services, engaging in email marketing services is the way since it helps bringing more…
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Added by Margaret Spencer on February 24, 2015 at 9:55pm — No Comments

Devising Marketing Strategies with a Mailing List Provider





The ancient Chinese military general Sun Tzu was well known for his…
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Added by Margaret Spencer on February 24, 2015 at 9:54pm — No Comments

ContactDB Updates List, Officially Expands into Services

"For roughly ten years, ContactDB has focused primarily on its core products of quality business lists. Even in today’s online marketing environment, these lists remain a staple source of information for B2B companies in…
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Added by Margaret Spencer on February 24, 2015 at 9:51pm — No Comments

How Investing in the Right CMS Could Boost Your Enquiries

Choose the right CMS and develop a website that generates more leads than ever before

Integrating the right content management system (CMS) into your business will help you create an attractive, engaging website that will impress potential new customers.

There are a few things that you need to look for when you are choosing which content management system (CMS) to use for your company’s website. The trick is to look for a CMS that allows you to edit and manage…

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Added by Lara Fox on February 24, 2015 at 5:48am — No Comments

Utilizing WebEx Services For Optimum Success

There are so many different benefits to using online meeting software within a company. Whether numerous employees are communicating with one another or the software is being used for businesses to connect with their clients, the options and benefits for this process really are endless. At one time this type of product simply provided a face…

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Added by Jirakee jones on February 24, 2015 at 3:32am — No Comments

Uncovering the Hidden Obstacles Tripping Your Job Search

If you’ve been passed over for a job, interviewed and never contacted again, or submitted a resume without getting so much as an automatic reply, join the club. Even skilled, highly-employable and hardworking people hit a career rut now and then.

Is it your fault that you’re not getting a job offer?

The Game Being Played Around You

Before, recruiters go through resumes to look for applicants who fit their checklist.

Now, due to the onslaught of applicants,…

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Added by Michelle Riklan on February 23, 2015 at 6:30am — No Comments

When You Actually Need a Debt Consolidation Plan in Toronto?

Everyone tries to get a loan with an intention to pay it as soon as possible. Most of the people often are able to pay their loan as initially decided. However, some people may need debt consolidation plan in Toronto in order to pay their debts in an easier manner. Although getting a debt consolidation plan in Toronto should be your last option to go for yet there are sometimes when it is inevitable for you to get it to pay for loans due to different reasons.…

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Added by Bryan Guertin on February 23, 2015 at 5:16am — No Comments

How to Decide Whether You Want Debt Consolidation Plan or Not?

For many of us, simply the idea of getting mortgage loan for anything is pretty frustrating. I know it was a hard time for you when you decided to get a home or any other kind of mortgage in life. There is another angle to observe the cycle of loan during the period when you’re submitting monthly payments to pay your loan. Many of us face financial difficulties sometime in our life and if that period is the period when we are paying our loan back to our lender, it’s the worst period. Isn’t…

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Added by Bryan Guertin on February 20, 2015 at 2:14am — No Comments

Unhappy Customers Could Be Costing Your Business Money

Today's data-driven world has seen the 'average customer' crowned as king and reigned with power over it's merely acquired businesses. With all nobility and greatness, your majesty can strike social media with a terrible review, creating a tsunami of budding customers dropping far and wide across the land.

In a world driven by data, it can become far too easy to mistake customers as data points rather than people. Yet the customer experience is a valuable factor can be the reasoning…

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Added by alldayPA on February 18, 2015 at 6:30am — No Comments

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