There are two major reasons for a company to resort to outsourcing. First one is of purely financial nature. Namely, sometimes hiring an in-house team to deal with one aspect of your business is not an option (especially for startups or small and medium businesses). Second reason is the quality of service, since even if you do assign this particular job to some of your employees, the results still won’t be as satisfactory as if you hired a professional. In both of these cases,…Continue
Added by Marcus Jensen on November 24, 2015 at 4:16am — No Comments
Added by Dina Eisenberg on November 24, 2015 at 1:45am — No Comments
Business everywhere are having to deal with more and more data every year. By 2020, most businesses will have to be able to manage about 50 times more data than they are managing currently.
XO Communications has created a infographic that describes this surge in unstructured data. Please check it out below.…
Added by Sheldon Smith on November 23, 2015 at 11:39am — No Comments
Photo Credit: Descrier
A website is not a physical object, but it should be brought into the world like one. A website should be prototyped, developed, tested, and tested again. A website is so much more than just an arrangement of element on a page. Great amounts of thought go into…Continue
Added by Rebecca D'Souza on November 23, 2015 at 8:05am — No Comments
Intellectual property is best known as a patent. The trouble with patents is that if the paperwork is incomplete or you do not fill it out properly, you risk the patent being rejected or the idea, concept, or copyright not being protected correctly.
Here is a how to article to help you with getting your patent submitted and filed:
1. You need to first find out if the idea that you are seeking a…
Added by Robin Kan on November 22, 2015 at 8:47am — No Comments
As a freelancer, your time is often divided between seeking out new clients, maintaining current clients, and then, occasionally, actually doing the work. The good news is that you can combine the first two activities with surprisingly little effort. Here are some ways to dip your toes in marketing your designs through existing clients.
Added by Taylor Tomita on November 19, 2015 at 10:30am — No Comments
Most companies have access to a drastically underused resource that makes lead generation significantly easier.
Marketers miss it. Executives overlook it.
What is it?
Your sales team.
You could probably be learning much more from your sales team about lead generation than you realize. Marketers tend to work in a silo that’s separated from sales. We fail to formally agree on a definition of…Continue
Added by Todd Storch on November 18, 2015 at 2:36pm — No Comments
Nearly half of all small businesses don’t have websites. It’s incredible, but true, at least according to the SCORE.org infographic, Customer-Friendly Websites, published in December of last year. According to this study, only 51% of small businesses have a website.
If you’re the owner of a business without a website, maybe you’re putting it off because you think most people don’t…Continue
Added by Brian Sutter on November 17, 2015 at 11:36am — No Comments
What do you do if you are a little entrepreneur searching for some additional cash? Possibly it is around the holiday and you have eased back to a creep, yet despite everything you have to pay your bills to keep the business running until it grabs once more. The answer could fall into your lap as a merchant cash advance. It is not an advance from the bank it is a way that entrepreneurs get capital now…Continue
Added by Penagitis Beattric on November 16, 2015 at 4:13am — No Comments
Guess how many blog posts get published every day… 1,000? 10,000? 100,000?
No, there are 2 million blog posts published every day.
There are some common reactions to this information. For someone with a blog, they realize they publish in competition with those 2 million other blog posts. They see their one little blog post as barely a drop of…Continue
Added by Brian Sutter on November 13, 2015 at 3:00pm — No Comments
Seas, mountains, and boundaries are never enough to separate people, no matter the distance between them. Whether you’re working overseas, spending your vacation in a far off land, or just taking a trip out of town, you will need to connect with those near and dear to you once you reach your destination.
While technology and the internet have made it possible to communicate with people all over the globe with nothing more than a click of a button, businesses and companies have come up…Continue
Added by Alex Neagu on November 10, 2015 at 5:02am — No Comments
If you run a business, then you have likely been looking at all of your options when it comes to purchasing business insurance. There are so many different choices out there that it can make it quite difficult for you to know who to go with. That being said, what can you do in order to make sure that you get the best insurance? What sorts of things should you be looking for? Here are a few tips that you can consider during your search.
- Talk to other business owners to…Continue
Added by Robin Kan on November 4, 2015 at 8:24am — No Comments
If you’ve never cross-trained your sales and marketing teams, this is a great place to start.
Cross-trained employees who have a working knowledge of different roles and responsibilities are more in sync and tend to reach goals faster. This method is especially important for sales and marketing, which are notoriously tough to align.
Sales teams ignore as much as 80% of marketing leads, according to recent…Continue
Added by Chris Lucas on November 2, 2015 at 3:00pm — No Comments
Social media is probably the biggest revolution in industrial since the industrial revolution. Never before has it been so easy to connect with such a wide range of people at the click of a button! It is now possible to communicate instantly with customers and potential customers anywhere in the world.
The development of social media has also opened up many new possibilities in respect of marketing and product testing. The traditional methods of TV, radio, billboards and even…
Added by Robin Kan on November 2, 2015 at 10:00am — No Comments
With texting and emails and less and less personal contact, some of the human touch seems to have been lost. And that can be a crucial difference in how you communicate and address issues that help you as a leader and drive your company’s success.
The New York Times runs a column called “The Corner Office,” every Sunday in their Business Section, where they interview executives across industries, from entrepreneurial to Fortune 500 companies. Recently they interviewed…Continue
Added by Lonnie Sciambi on November 2, 2015 at 7:43am — No Comments
There are lots of ways to connect with target audiences. The challenge is how to create connections that drive…Continue
Added by Brian Sutter on October 30, 2015 at 2:12pm — No Comments
Small businesses tend to think of their telephones as a utility that is necessary, but somewhat of a depreciating asset. While some look at a handset as an antiquated piece of technology, the desk staple is more than a paperweight and can actually work as a revenue-generating tool.
By continuing to rely on traditional analog phone systems for service, SMBs are missing out on the efficiency and revenue-generating capabilities offered by integrated…Continue
Added by Cameron Weeks on October 30, 2015 at 11:09am — No Comments
Being good in marketing nowadays means that you have to adjust to the changing rules which govern the Internet, otherwise you might fall back and it is hard climbing back from a chasm. Being a strong part of modern marketing strategies, social media networks are indispensable tools to use as a viable marketing tool.
Lowering Your Marketing…Continue
Added by Marcus Jensen on October 23, 2015 at 5:24am — No Comments
Henry Ford did not invent the automobile. He figured out how to mass produce them by adapting the assembly line, which was actually invented by Eli Whitney to manufacture muskets. Prior to Whitney, muskets were made one at a time by a craftsman’s hand. Whitney invented the…Continue
For a real businessman there is nothing more important than equipping your office adequately. Proper equipment can easily utilize the way your office works and significantly increase productivity. However, you have to bear in mind that in the 21st century equipment is more virtual than material. What this means is that today when equipping your office, it is an imperative that you find the right apps. As always, when in doubt, Google comes to the rescue.…Continue
Added by Marcus Jensen on October 19, 2015 at 4:31am — No Comments