All Blog Posts (391)

Customer Feedback Will Always Be Important for People and Businesses

Nowadays, people have more ways to complain and rant. They have access to phones, emails, social media and customer review sites where people complain endlessly. They can also write those long, traditional letters and mail them to people all over the world. You will hardly ever hear about businesses without hearing about all of the critics. No one can ignore the importance of feedback, which has evolved into a number of different forms today. Learn all of the reasons why individuals and…

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Added by Daina on May 22, 2015 at 2:08am — No Comments

The 2 critical factors to business growth that no one else talks about…

In recent months my business partner, Mike Brunel*, and I have been helping a number of small business owners overcome their blocks to business growth. And as we dig deeper into what it really takes to grow a business, we have had an epiphany that we’d like to share with you…



There are 2…

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Added by Laura Humphreys on May 14, 2015 at 9:30am — No Comments

3 steps to turning your business into a valuable asset

The Liber8 team held a powerful workshop a few weeks ago.  Twelve people in a room had the courage to look at their mindset around money, wealth and business.  On their feedback sheet after the workshop, 80% of them mentioned the realisation that a business should be an asset…

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Added by Laura Humphreys on May 10, 2015 at 9:39pm — No Comments

How to Build Your Own Skin Care Clinic and Spa from the Ground up Even if this is Your First Business

For newly licensed estheticians, the path is pretty straightforward: start your own practice or apply for a job in a clinic or spa.

Working in a spa or clinic, however, is by far the safer choice for people with no experience or contacts in this field. Going solo is risky so you may not last long enough to build a steady client base if you don’t have enough capital. Equipment lease, rent, and utility expenses will quickly run you dry.

Still, building your own skin care spa from…

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Added by Charley Mendoza on May 2, 2015 at 1:49pm — No Comments

The Best Free Press Release Sites...For Growing Your Small Business

I do a lot of research to ensure that I’m staying up-to-date on “everything marketing” and therefore thought it would be helpful to share one of my most valuable findings…Free press release sites.  Because the new world of marketing is so incredibly digitally-focused, it is imperative to continue to create quality content for the purpose of general SEO, bringing visitors to your website, enhancing and reinforcing your brand/company image and building awareness.  One of the strategies by…

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Added by Danielle Foley on April 30, 2015 at 7:07pm — No Comments

4 Quick and Easy Tips to Avoid a Company Restructuring Disaster

Layoffs or restructuring, whatever you want to call it, is a last resort move for small and medium companies. Unlike companies with 500 or more employees and multinationals, employees in SMBs quickly feel the restructuring’s effect because the organization is already small. It can also impede
ability to bounce back production once demand rises again.…


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Added by Michelle Riklan on April 21, 2015 at 9:30am — No Comments

Top 5 Useful Appointment Setting Methods for Better Sales Growth

A lot has been said about online marketing and the associated techniques for enriched sales growth. Of course there have been various techniques, which have been proved useful for the effective sales growth of the niches. However, there are times when entrepreneurs do not find enhanced sales graph for their businesses. In such a challenging…

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Added by Morna Collins on April 3, 2015 at 1:23am — No Comments

Mobile Friendly Websites; Search Engine Ranking Factors

Businesses big and small that have yet to create an online mobile presence will want to change that relatively soon. Recently, Google announced major improvements to its search engine algorithms that will completely affect mobile websites and apps. These changes will go into effect starting late April 2015, giving companies some time to make a website…

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Added by Jirakee jones on March 18, 2015 at 5:50am — No Comments

What is Inbound Marketing and Why is it So Important?

80% of decision-makers prefer to get company information in a series of articles versus an advertisement, reported Content Marketing Institute. What this means is that in order to attract and convert potential customers you need to empower them with helpful, relevant content that educates and offers assistance to a problem they are looking to solve. This is called Inbound Marketing. Common examples of tactics used for inbound marketing include blogging, SEO, videos,…

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Added by Danielle Foley on March 16, 2015 at 9:07am — No Comments

Critical Trade Show Marketing & PR Strategies

I think it’s safe to assume that everyone knows to exhibit at a trade show you need signage, displays for merchandise, company brochures, product sell sheets, a press kit and an incredible website. However, all that will be lost if you don’t communicate to your prospects ahead of time to let them know that you’re exhibiting in the first place!  Most trade associations offer a variety of strategies to assist you reach your target attendee, in addition it is imperative to reach out to everyone…

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Added by Danielle Foley on March 16, 2015 at 9:06am — No Comments

Defining Marketing Objectives & Strategies

After completing a Marketing Analysis it is important to outline your Marketing Objectives. Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives…

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Added by Danielle Foley on March 16, 2015 at 9:05am — No Comments

What is a Marketing Audit and Analysis and Why are They Important for Growth?

A MARKETING AUDIT is a close examination of your current strategies, tools and resources pertaining to sales, marketing and customer services.  It seeks answers to questions such as:

  • What are the strengths and unique qualities of your business?
  • Who are your customers, how loyal are they and what do they value most?
  • What are  your best selling products or services?
  • What marketing-related strategies have you implemented in the past and what were the…
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Added by Danielle Foley on March 16, 2015 at 9:04am — No Comments

The Importantance of Blogging as a Part of Your Growth Strategy

I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog!  As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business.  And as we all know, it’s important to practice what you preach, right?  This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool…

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Added by Danielle Foley on March 16, 2015 at 9:02am — No Comments

3 Tips to Help You Manage Cloud Data in Your Small Business

How to keep your data safe when migrating to the Cloud

We list three important things that businesses need to consider when moving their data over to a cloud-based system or application.

There’s no doubt about it – cloud-based services have opened up countless possibilities for businesses of all sizes, and has in fact revolutionised the way we work. However, as your company evolves, managing and protecting your…

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Added by Gary Gould on March 13, 2015 at 5:55am — No Comments

Can I claim back bank charges from 10 years ago?

On the surface the question may sound silly. At a certain point no matter how badly you were wronged it makes sense to simply let a dead dog lie, right? Well, maybe not. The fact is that banks have been doing unscrupulous things for decades. More and more the people are saying that they are fed up with these practices. But what about your claims? Where would they lie? Here's a handy guide for appreciating whether or not…

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Added by Jirakee jones on March 13, 2015 at 5:03am — No Comments

Man vs. Machine: Why Answering Machines Should Never Be Used In Business

Ever since the Industrial Revolution period begun, organisations have failed to determine whether man reigns machine or machine reigns man. Machine allows for the job to be completed more quickly, effectively and efficiently whilst casting few errors. Further still, the machine has allowed for processes to be automated. And, although in some cases machine prevails man; not every area of business benefits from machine, particularly call handling.…

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Added by alldayPA on March 5, 2015 at 8:30am — No Comments

Creating a Strong Brand for Your Companies Products

Lead your market by building a leading brand for your products

You’ve built the product. You’re about to send it to market. But is your branding doing your innovation justice?

If you really want your company to thrive you have to successfully create your brand. This is true whether you’re running an enterprise as large and far-reaching as Coca-Cola, or you’re just getting started with your small business. Your brand has to be unique and leave a collective impact…

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Added by Tammy Wiltshire on February 26, 2015 at 5:46am — No Comments

Can Rejection Be Turned into Success?

Rejection is simply the risk of living; to grow successfully you need to step outside your comfort zone and take the occasional risk. Consequently there is always a risk of getting rejected and this is unavoidable. This does not necessarily mean that you are incapable of such tasks, as you could have been rejected for many reasons unrelated to yourself.

Rejection sometimes (if not most times) is the greatest opportunity to examine what you did wrong, learn from your findings and work…

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Added by alldayPA on February 25, 2015 at 11:00am — No Comments

Online Marketing Success Through Email Marketing Services





When a company is interested in effective and economic ways of advertising their products and services, engaging in email marketing services is the way since it helps bringing more…
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Added by Margaret Spencer on February 24, 2015 at 9:55pm — No Comments

Devising Marketing Strategies with a Mailing List Provider





The ancient Chinese military general Sun Tzu was well known for his…
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Added by Margaret Spencer on February 24, 2015 at 9:54pm — No Comments

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