March 2014 Blog Posts (11)

If you can’t be a billionaire why bother? Does every small business owner have to be the next Richard Branson?

I had an interesting debate on Linked In recently after I posted my blog ”Some frightening statistics about small business” onto a discussion…

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Added by Laura Humphreys on March 31, 2014 at 10:16pm — No Comments

6 reasons why business is like golf

Talking to a client today about how tiring her month had been with a roller coaster of ups and downs and good and bad, I found myself talking to her about my golf recently and how I was enjoying the ups and downs of it all.  It occurred to me that business and golf are similar in many ways. Here are just six reasons why…

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Added by Laura Humphreys on March 30, 2014 at 8:39pm — No Comments

What Training Should I Get if I Want to Work in PR?

What Training Should I Get if I Want to Work in PR?

by Mickie E Kennedy, founder of eReleases PR Distribution

 

Working in public relations takes more than good people skills and a bright, shiny smile. There is a lot to learn, so here are some tips on what to focus on.

 …

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Added by Mickie Kennedy on March 27, 2014 at 7:19pm — No Comments

Have you created a business or a job? 5 tips for turning your small business into a big asset

My mantra for small business owners is simple:  Don’t create a job, build yourself an asset.  When you own a business you have the opportunity right there in your hands to build something that can create financial security for you in the future.  You are going to…

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Added by Laura Humphreys on March 26, 2014 at 7:25pm — No Comments

Some frightening statistics about small business…

I’m about to share some frightening statistics taken from 2013 census :

  • Out of 469,118 businesses, 439,920 had less than 10 employees
  • That’s 94%! 
  • 74% of these are deemed…
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Added by Laura Humphreys on March 23, 2014 at 8:06pm — No Comments

Financial mistakes to avoid in business

Running a business can be hard. There are many things to consider and your finances are going to be one of your main priorities. When it comes to keeping your finances healthy, you need to pay close attention to all the details. Here are some common mistakes that many businesses make which you should be aware of in order to avoid falling in to the same cash flow problems:

  1. Not considering fixed costs. When pricing items, many business owners failed to consider fixed costs…
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Added by Melanie Burgess on March 21, 2014 at 6:32am — No Comments

Local Search: Internet Advertising for Local Businesses

Why Every SEO Strategy Should include Local Search Marketing:

Online Internet Advertising - Internet Advertising for Local Business



Most Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.



The first concept of internet advertising…

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Added by Shepard Morrow on March 18, 2014 at 4:23pm — No Comments

What’s the best weapon for world domination in business? A brilliantly simple tip…

Guest story with Mike Brunel

How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people?  It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move…

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Added by Laura Humphreys on March 11, 2014 at 12:54pm — No Comments

Are you brave enough to have a powerful brand? Find out here…

As anyone who has worked with me will tell you, I’m an avid fan of branding.  I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business?  Does it set the foundation for everything the business stands for?  Does it place them instantly a head and shoulders above the competition?

Often times the answer is no…

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Added by Laura Humphreys on March 5, 2014 at 5:16pm — No Comments

What causes customers to leave you?

Why do customers leave?

Guest blog by Mike Brunel.

I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, several times, and every time it does I…

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Added by Laura Humphreys on March 5, 2014 at 5:12pm — No Comments

New Study: Online Ads Do Increase Brick-and-Mortar Store Sales

Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?

But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.

A recent study conducted by Applied Predictive Technologies recently looked at one…

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Added by Shepard Morrow on March 4, 2014 at 12:23pm — No Comments

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