March 2015 Blog Posts (9)

Mobile Friendly Websites; Search Engine Ranking Factors

Businesses big and small that have yet to create an online mobile presence will want to change that relatively soon. Recently, Google announced major improvements to its search engine algorithms that will completely affect mobile websites and apps. These changes will go into effect starting late April 2015, giving companies some time to make a website…

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Added by Jirakee jones on March 18, 2015 at 5:50am — No Comments

What is Inbound Marketing and Why is it So Important?

80% of decision-makers prefer to get company information in a series of articles versus an advertisement, reported Content Marketing Institute. What this means is that in order to attract and convert potential customers you need to empower them with helpful, relevant content that educates and offers assistance to a problem they are looking to solve. This is called Inbound Marketing. Common examples of tactics used for inbound marketing include blogging, SEO, videos,…

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Added by Danielle Foley on March 16, 2015 at 9:07am — No Comments

Critical Trade Show Marketing & PR Strategies

I think it’s safe to assume that everyone knows to exhibit at a trade show you need signage, displays for merchandise, company brochures, product sell sheets, a press kit and an incredible website. However, all that will be lost if you don’t communicate to your prospects ahead of time to let them know that you’re exhibiting in the first place!  Most trade associations offer a variety of strategies to assist you reach your target attendee, in addition it is imperative to reach out to everyone…

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Added by Danielle Foley on March 16, 2015 at 9:06am — No Comments

Defining Marketing Objectives & Strategies

After completing a Marketing Analysis it is important to outline your Marketing Objectives. Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives…

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Added by Danielle Foley on March 16, 2015 at 9:05am — No Comments

What is a Marketing Audit and Analysis and Why are They Important for Growth?

A MARKETING AUDIT is a close examination of your current strategies, tools and resources pertaining to sales, marketing and customer services.  It seeks answers to questions such as:

  • What are the strengths and unique qualities of your business?
  • Who are your customers, how loyal are they and what do they value most?
  • What are  your best selling products or services?
  • What marketing-related strategies have you implemented in the past and what were the…
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Added by Danielle Foley on March 16, 2015 at 9:04am — 1 Comment

The Importantance of Blogging as a Part of Your Growth Strategy

I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog!  As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business.  And as we all know, it’s important to practice what you preach, right?  This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool…

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Added by Danielle Foley on March 16, 2015 at 9:02am — No Comments

3 Tips to Help You Manage Cloud Data in Your Small Business

How to keep your data safe when migrating to the Cloud

We list three important things that businesses need to consider when moving their data over to a cloud-based system or application.

There’s no doubt about it – cloud-based services have opened up countless possibilities for businesses of all sizes, and has in fact revolutionised the way we work. However, as your company evolves, managing and protecting your…

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Added by Gary Gould on March 13, 2015 at 5:55am — No Comments

Can I claim back bank charges from 10 years ago?

On the surface the question may sound silly. At a certain point no matter how badly you were wronged it makes sense to simply let a dead dog lie, right? Well, maybe not. The fact is that banks have been doing unscrupulous things for decades. More and more the people are saying that they are fed up with these practices. But what about your claims? Where would they lie? Here's a handy guide for appreciating whether or not…

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Added by Jirakee jones on March 13, 2015 at 5:03am — No Comments

Man vs. Machine: Why Answering Machines Should Never Be Used In Business

Ever since the Industrial Revolution period begun, organisations have failed to determine whether man reigns machine or machine reigns man. Machine allows for the job to be completed more quickly, effectively and efficiently whilst casting few errors. Further still, the machine has allowed for processes to be automated. And, although in some cases machine prevails man; not every area of business benefits from machine, particularly call handling.…

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Added by alldayPA on March 5, 2015 at 8:30am — No Comments

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