If you have a retail business, you probably “know” that mobile search is important and that you should start thinking about targeting mobile customers. After all, mobile adoption rates and usage continue to skyrocket, transforming this once-niche market into something that’s not only mainstream, but for many is their primary way to access the web and interact with the world. To put a number to…Continue
Added by Shepard Morrow on July 24, 2014 at 4:48pm — No Comments
Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads.
If you have a brick and mortar store, you may have written off online lead generation as the domain of ecommerce sites, but that doesn’t need to be the case. Here are just a few ways that local businesses can use online marketing to reach out to…
Added by Shepard Morrow on July 24, 2014 at 4:40pm — No Comments
Does your company have an editor-in-chief? It doesn’t matter if you don’t work in the media industry—whether you’re running a home decorating store or a magazine, you need someone in your business to play that editor-in-chief role.
The reason I say this is because content has become the cornerstone of online marketing. Approximately 92% of marketers report that they now use content marketing, and at the end of 2013, 58% of B2B marketers and 60% of B2C marketers…
Added by Shepard Morrow on July 24, 2014 at 4:37pm — No Comments
When you’re deciding to register your business, the legal vocabulary and tax options can be overwhelming, especially for a first time business owner.
Typically, a small business should consider one of two options: a sole proprietorship, or a limited liability company (LLC).
These structures are usually inexpensive to set up, easy to run, and allow for pass-through taxation.
However, there are key differences between the two that a business owner should…Continue
Added by James Gilmer on July 10, 2014 at 1:00pm — No Comments
Marketing involves a lot of hard work when it comes to retaining your present customer base and going all out to win over new customers and…Continue
Added by Sharon Thomson on July 8, 2014 at 6:05am — No Comments
Last March 2014, an attorney in New York who gave a talk at the fifth annual Mobile Marketing Day discussed the importance of data privacy and security which should be considered by the regulators for the betterment of the consumers. There are 5 things you need to know for your consumers to trust you not only with the messaging services that you offer but also with the brand that you are advertising. There have been studies and the most recent resulted with the information that 72% of…Continue
Added by Katherine Janice De Guzman on July 6, 2014 at 11:24pm — No Comments