When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.
However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts…Continue
Added by Mickie Kennedy on December 15, 2014 at 6:10pm — No Comments
Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.
Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages…Continue
Added by Mickie Kennedy on November 21, 2014 at 7:00pm — No Comments
By Bert Seither, Vice President at 1-800Accountant
About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.
From offices to shopping malls to classrooms, we are surrounded by technology all…
Added by Bert Seither on November 19, 2014 at 5:24pm — No Comments
Opening your first business comes with a steep learning curve. Mistakes are imminent, no matter how knowledgeable and prepared you think you are. Check out this article for useful advice on what not to do during your first year as an entrepreneur.
Your first year as a business owner will be like a rollercoaster. You’ll work longer hours than you ever thought your body could…Continue
Feeling down because no one opened that mass-emailed press release? Don’t, the content isn’t the issue -- it’s the delivery system. Today, people are getting their news from a company’s website directly, through a specially designated tab with links to all things social media-related. This honest, engaging, and transparent delivery system is easy to accomplish by following four steps.
By Bert Seither, Vice President at 1800Accountant
About the author: Bert Seither is the Vice President at 1800Accountant, the nation’s leading accounting and consulting firm for small businesses and entrepreneurs. For over a decade, Seither has assisted thousands of small business owners by helping them achieve financial freedom.
Small business owners often…
Added by Bert Seither on August 29, 2014 at 11:19am — No Comments
When most of us start businesses, we have conflicting ambitions. First-time entrepreneurs don't know that they conflict. Put together they seem perfectly reasonable. Alas, you cannot realize these ambitions simultaneously, at least as far as my knowledge and experience goes.
New entrepreneurs want to grow successful businesses. That should go without saying. It would, if it weren't for the conflicting ambition. New entrepreneurs also want control. Freed from the constraints of having…Continue
Added by Diane Kuehl on August 29, 2014 at 9:33am — No Comments
Whenever you visit an exhibition, what catches your eyes first? The entire ambience of the place! Once the ambience appeals to your senses, you move forward to take a look at the various stalls and stands that line themselves up to display their products and services. You are generally selective in looking at these stalls as well. Instead of entering a shabby or ordinary looking stand, you find yourself automatically drawn towards a stall that has interesting…Continue
Added by Christopher Meloni on August 11, 2014 at 6:15am — No Comments
When you’re deciding to register your business, the legal vocabulary and tax options can be overwhelming, especially for a first time business owner.
Typically, a small business should consider one of two options: a sole proprietorship, or a limited liability company (LLC).
These structures are usually inexpensive to set up, easy to run, and allow for pass-through taxation.
However, there are key differences between the two that a business owner should…Continue
Added by James Gilmer on July 10, 2014 at 1:00pm — No Comments
In the bestselling book, The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich, author Timothy Ferriss explains how entrepreneurs can master time. Ferriss shared how he changed his priorities, reformed his management strategy, and reduced the number of hours he worked each week. In the process, he learned how to work less hours and increase profitability.
It doesn’t matter how many hours a week you work now, the size of your business, or what type of…Continue
Added by Liesha Petrovich on June 12, 2014 at 9:09am — No Comments
One of the first questions I ask when I present to business groups is: ‘Why are you here? Why are you in business? Why on earth have you left the security of a job with regular pay to start your own business, with all the uncertainty…Continue
Added by Laura Humphreys on April 23, 2014 at 3:23am — No Comments
Working from the comfort of your own home can be a thrilling experience. Say goodbye to the traffic-filled, frustrating daily commute. Forget about spending hundreds, even thousands every year updating your office wardrobe. So sleep in a few extra minutes, enjoy your breakfast, and make a pot of coffee.
You might have just one issue: where do you actually go to do work? This is a surprisingly common issue for new telecommuters, but there is seemingly little advice that addresses it.…Continue
Added by Diane Kuehl on April 14, 2014 at 4:36pm — No Comments
By Bert Seither, Vice President at 1800Accountant
About the author: Bert Seither is the Vice President at 1800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.
Bringing on a business partner to a small business can be a difficult yet extremely…
What Training Should I Get if I Want to Work in PR?
by Mickie E Kennedy, founder of eReleases PR Distribution
Working in public relations takes more than good people skills and a bright, shiny smile. There is a lot to learn, so here are some tips on what to focus on.
Added by Mickie Kennedy on March 27, 2014 at 7:19pm — No Comments
Why Every SEO Strategy Should include Local Search Marketing:
Online Internet Advertising - Internet Advertising for Local Business
Most Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.
The first concept of internet advertising…
Added by Shepard Morrow on March 18, 2014 at 4:23pm — No Comments
Starting a business can seem like an intimidating and overwhelming process. If you are driven and motivated, however, this shouldn’t prevent you from following you dream. Check out this…Continue
Added by Evelynn Rollins on March 13, 2014 at 10:00am — No Comments
While traditional advertising still has its perks, engaging with your clients or potential customers via social media is a great way to increase…Continue
Added by Evelynn Rollins on March 7, 2014 at 4:04pm — No Comments
Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?
But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.
A recent study conducted by Applied Predictive Technologies recently looked at one…Continue
Added by Shepard Morrow on March 4, 2014 at 12:23pm — No Comments
Are you looking for small ways in which you can improve the efficiency of your business? Look no more! This article has some ideas that will…Continue
Added by Evelynn Rollins on March 4, 2014 at 12:30pm — No Comments
To play with the big boys, you’ve got to look the part. You might be a small business, but if you know that your bedroom start-up has the potential to compete with the industry leaders, then don’t let your current lack of budget, manpower and resources keep you out of the game. Here are a few ways to make yourself look more professional, and show your customers that you’ve got what it takes.
Design a killer website
If you want a professional looking website but can’t…Continue
Added by Peter Boucher on February 28, 2014 at 11:57am — No Comments