After completing a Marketing Analysis it is important to outline your Marketing Objectives. Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives…Continue
Added by Danielle Foley on March 16, 2015 at 9:05am — No Comments
Businesses big and small that have yet to create an online mobile presence will want to change that relatively soon. Recently, Google announced major improvements to its search engine algorithms that will completely affect mobile websites and apps. These changes will go into effect starting late April 2015, giving companies some time to make a website…Continue
Added by Jirakee jones on March 18, 2015 at 5:50am — No Comments
I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog! As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business. And as we all know, it’s important to practice what you preach, right? This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool…Continue
Added by Danielle Foley on March 16, 2015 at 9:02am — No Comments
How to keep your data safe when migrating to the Cloud
We list three important things that businesses need to consider when moving their data over to a cloud-based system or application.
There’s no doubt about it – cloud-based services have opened up countless possibilities for businesses of all sizes, and has in fact revolutionised the way we work. However, as your company evolves, managing and protecting your…Continue
Added by Gary Gould on March 13, 2015 at 5:55am — No Comments
Ever since the Industrial Revolution period begun, organisations have failed to determine whether man reigns machine or machine reigns man. Machine allows for the job to be completed more quickly, effectively and efficiently whilst casting few errors. Further still, the machine has allowed for processes to be automated. And, although in some cases machine prevails man; not every area of business benefits from machine, particularly call handling.…Continue
Added by alldayPA on March 5, 2015 at 8:30am — No Comments
Rejection is simply the risk of living; to grow successfully you need to step outside your comfort zone and take the occasional risk. Consequently there is always a risk of getting rejected and this is unavoidable. This does not necessarily mean that you are incapable of such tasks, as you could have been rejected for many reasons unrelated to yourself.
Rejection sometimes (if not most times) is the greatest opportunity to examine what you did wrong, learn from your findings and work…Continue
Added by alldayPA on February 25, 2015 at 11:00am — No Comments
Added by Margaret Spencer on February 24, 2015 at 9:55pm — No Comments
Choose the right CMS and develop a website that generates more leads than ever before
Integrating the right content management system (CMS) into your business will help you create an attractive, engaging website that will impress potential new customers.
There are a few things that you need to look for when you are choosing which content management system (CMS) to use for your company’s website. The trick is to look for a CMS that allows you to edit and manage…Continue
Added by Lara Fox on February 24, 2015 at 5:48am — No Comments
There are so many different benefits to using online meeting software within a company. Whether numerous employees are communicating with one another or the software is being used for businesses to connect with their clients, the options and benefits for this process really are endless. At one time this type of product simply provided a face…Continue
Added by Jirakee jones on February 24, 2015 at 3:32am — No Comments
For many of us, simply the idea of getting mortgage loan for anything is pretty frustrating. I know it was a hard time for you when you decided to get a home or any other kind of mortgage in life. There is another angle to observe the cycle of loan during the period when you’re submitting monthly payments to pay your loan. Many of us face financial difficulties sometime in our life and if that period is the period when we are paying our loan back to our lender, it’s the worst period. Isn’t…Continue
Added by Bryan Guertin on February 20, 2015 at 2:14am — No Comments
Today's data-driven world has seen the 'average customer' crowned as king and reigned with power over it's merely acquired businesses. With all nobility and greatness, your majesty can strike social media with a terrible review, creating a tsunami of budding customers dropping far and wide across the land.
In a world driven by data, it can become far too easy to mistake customers as data points rather than people. Yet the customer experience is a valuable factor can be the reasoning…Continue
Added by alldayPA on February 18, 2015 at 6:30am — No Comments
One of the most important things for any business is proprietary information. You have got to keep your company secrets, your payroll, your accounts, your clients information and your employees information all in one central and safe place. You may think that this information isn't centralized as different departments handle different aspects but it all goes back to your computer system and it's different networks. By that rationale it doesn't make sense for you not…Continue
Added by Jirakee jones on February 9, 2015 at 5:31am — No Comments
2014 was a busy year for the techies at Google, we saw quite a few algorithm changes and updates. Here, we offer a brief intro of each one.
Being the most popular search engine on the internet, Google wields a lot of power over businesses and how they are found on the web. Google regularly changes and updates the algorithms it uses to choose which websites to display in its search listings, with a view to making it quick and easy for people to find the information that they…Continue
Added by Danny Hall on February 5, 2015 at 5:31am — No Comments
There is no denying that January is an undesirable, bleak month. January comes round far too quickly after the Christmas holidays. A month of new beginnings, we promise ourselves to start new diets, plan holiday breaks, and make plans for obtaining a better life. While meanwhile we squeeze into tight clothes, continue to pay off bills, with no sign of a holiday on the horizon.
Unfortunately business doesn't stop and money needs to be made. But getting into the swings of things is…Continue
Added by alldayPA on February 3, 2015 at 6:30am — No Comments
Cloud VoIP developers such as Skype and Vonage are becoming increasingly popular amongst businesses. But would these systems work for your company?
All businesses are aware of the importance of communicating through the internet. We spend so much time online and are used to being able to contact anyone, anywhere at the click of a button, so it makes sense that telephone communication is moving in this direction.
Cloud-based telecommunications services are making it…Continue
Added by Gary Gould on February 2, 2015 at 6:00am — No Comments
By Bert Seither, Vice President at 1-800Accountant
About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small business owners and entrepreneurs. For over 10 years, Seither has assisted thousands of small business owners to help put their companies on a path to prosperity.
Added by Bert Seither on January 28, 2015 at 5:42pm — No Comments
Reputation is the biggest asset a business can earn; it's also the easiest to jeopardise. Reputation is the reason people choose to buy into your services, believe in your words, and ultimately choose you over your competition. The quickest way to destroy the reputation you have earned is to follow bad practices. Bad practices can result in a loss of custom, complaints being issued and the bad-mouthing of your business.
In the competitive world of today, it can be difficult to…Continue
Added by alldayPA on January 15, 2015 at 12:00pm — No Comments
When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.
However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts…Continue
Added by Mickie Kennedy on December 15, 2014 at 6:10pm — No Comments
Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.
Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages…Continue
Added by Mickie Kennedy on November 21, 2014 at 7:00pm — No Comments
By Bert Seither, Vice President at 1-800Accountant
About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.
From offices to shopping malls to classrooms, we are surrounded by technology all…
Added by Bert Seither on November 19, 2014 at 5:24pm — No Comments