Business everywhere are having to deal with more and more data every year. By 2020, most businesses will have to be able to manage about 50 times more data than they are managing currently.
XO Communications has created a infographic that describes this surge in unstructured data. Please check it out below.…
Added by Sheldon Smith on November 23, 2015 at 11:39am — No Comments
Photo Credit: Descrier
A website is not a physical object, but it should be brought into the world like one. A website should be prototyped, developed, tested, and tested again. A website is so much more than just an arrangement of element on a page. Great amounts of thought go into…Continue
Most companies have access to a drastically underused resource that makes lead generation significantly easier.
Marketers miss it. Executives overlook it.
What is it?
Your sales team.
You could probably be learning much more from your sales team about lead generation than you realize. Marketers tend to work in a silo that’s separated from sales. We fail to formally agree on a definition of…Continue
Added by Todd Storch on November 18, 2015 at 2:36pm — No Comments
As a freelancer, your time is often divided between seeking out new clients, maintaining current clients, and then, occasionally, actually doing the work. The good news is that you can combine the first two activities with surprisingly little effort. Here are some ways to dip your toes in marketing your designs through existing clients.
Added by Taylor Tomita on November 19, 2015 at 10:30am — No Comments
Throughout my time as a business advisor, I have noticed the value of recognising trends among the businesses we form partnerships with. Establishing these trends can help in all areas of our business, and among other benefits, we can use this experience to support companies who may be having issues of a similar kind.…Continue
Added by Jamie Playford on January 5, 2016 at 4:38am — No Comments
Social media is probably the biggest revolution in industrial since the industrial revolution. Never before has it been so easy to connect with such a wide range of people at the click of a button! It is now possible to communicate instantly with customers and potential customers anywhere in the world.
The development of social media has also opened up many new possibilities in respect of marketing and product testing. The traditional methods of TV, radio, billboards and even…
Added by Robin Kan on November 2, 2015 at 10:00am — No Comments
Guess how many blog posts get published every day… 1,000? 10,000? 100,000?
No, there are 2 million blog posts published every day.
There are some common reactions to this information. For someone with a blog, they realize they publish in competition with those 2 million other blog posts. They see their one little blog post as barely a drop of…Continue
If you run a business, then you have likely been looking at all of your options when it comes to purchasing business insurance. There are so many different choices out there that it can make it quite difficult for you to know who to go with. That being said, what can you do in order to make sure that you get the best insurance? What sorts of things should you be looking for? Here are a few tips that you can consider during your search.
- Talk to other business owners to…Continue
Added by Robin Kan on November 4, 2015 at 8:24am — No Comments
With texting and emails and less and less personal contact, some of the human touch seems to have been lost. And that can be a crucial difference in how you communicate and address issues that help you as a leader and drive your company’s success.
The New York Times runs a column called “The Corner Office,” every Sunday in their Business Section, where they interview executives across industries, from entrepreneurial to Fortune 500 companies. Recently they interviewed…Continue
Added by Lonnie Sciambi on November 2, 2015 at 7:43am — No Comments
If you’ve never cross-trained your sales and marketing teams, this is a great place to start.
Cross-trained employees who have a working knowledge of different roles and responsibilities are more in sync and tend to reach goals faster. This method is especially important for sales and marketing, which are notoriously tough to align.
Sales teams ignore as much as 80% of marketing leads, according to recent…Continue
Added by Chris Lucas on November 2, 2015 at 3:00pm — No Comments
There are lots of ways to connect with target audiences. The challenge is how to create connections that drive…Continue
Added by Brian Sutter on October 30, 2015 at 2:12pm — No Comments
Small businesses tend to think of their telephones as a utility that is necessary, but somewhat of a depreciating asset. While some look at a handset as an antiquated piece of technology, the desk staple is more than a paperweight and can actually work as a revenue-generating tool.
By continuing to rely on traditional analog phone systems for service, SMBs are missing out on the efficiency and revenue-generating capabilities offered by integrated…Continue
Added by Cameron Weeks on October 30, 2015 at 11:09am — No Comments
Henry Ford did not invent the automobile. He figured out how to mass produce them by adapting the assembly line, which was actually invented by Eli Whitney to manufacture muskets. Prior to Whitney, muskets were made one at a time by a craftsman’s hand. Whitney invented the…Continue
Being good in marketing nowadays means that you have to adjust to the changing rules which govern the Internet, otherwise you might fall back and it is hard climbing back from a chasm. Being a strong part of modern marketing strategies, social media networks are indispensable tools to use as a viable marketing tool.
Lowering Your Marketing…Continue
Added by Marcus Jensen on October 23, 2015 at 5:24am — No Comments
For a real businessman there is nothing more important than equipping your office adequately. Proper equipment can easily utilize the way your office works and significantly increase productivity. However, you have to bear in mind that in the 21st century equipment is more virtual than material. What this means is that today when equipping your office, it is an imperative that you find the right apps. As always, when in doubt, Google comes to the rescue.…Continue
Added by Marcus Jensen on October 19, 2015 at 4:31am — No Comments
It is just not enough to just have a run-of-the-mill website for your business any more. Your business website needs to add value to the services and products you have to offer, and showcase your brand and company ethics properly.
If you want to be taken seriously as a business, you have to be credibility online. Fact.
If you are the most efficient and…Continue
Added by Chloe Hashemi on October 15, 2015 at 11:40am — No Comments
It’s a well known thought that it usually takes an increased amount of revenue and resources for businesses to acquire new customers compared to retaining their existing customers.
With that said though, if your business is actively using pay-per-click platforms like …Continue
Added by Anthony Myers on October 12, 2015 at 9:22pm — No Comments
Whether you love or loathe the festive season, for many the corporate Christmas party is one of the biggest social events on the company calendar, even if you are just a small business. However, with many businesses looking to cut costs in a tough financial climate, the office Christmas party may be seen as an unnecessary extravagance by some management teams. Before axing the idea…Continue
Added by Chloe Hashemi on October 8, 2015 at 8:23am — No Comments
There comes a time in a business’s lifespan where it must branch out into the world of online marketing, and as technology become increasingly relevant, this time is appearing much more early within the life of the company. While this is not a bad thing, many businesses are missing out on…Continue
Added by Taylor Tomita on October 8, 2015 at 9:30am — No Comments
Between web-hosting, security and the many other expenses that must be put into an e-commerce website, many of these startups run into financial burdens that can cripple or even kill the website entirely. The risk of these setbacks sends many aspiring store owners fleeing at the first site of failure without exploring the alternate opportunities available for these sites. Thankfully, there are many low-budget opportunities for e-commerce websites to succeed on the web today.…Continue
Added by Taylor Anderson on September 26, 2015 at 5:08pm — No Comments