If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele. Continue
Unfortunately, we live in a world where change is happening faster and faster, and lots of small family businesses are getting left behind and…
Added by Shepard Morrow on January 11, 2013 at 3:25pm —
Refurbishing old furniture has always been a passion shared between my husband and I. Recently we decided to turn our full-time hobby into a side business for me to run while my husband works his day job. It made a lot of sense – we owned our own workspace and tools and could afford to spend a little on advertising. However, since neither of us has ever even operated a lemonade stand before, let alone a legitimate business, it was still a bit scary.
Thankfully, by doing a lot of… Continue
Added by Lucy Clark on January 9, 2013 at 12:00pm —
Business cards are underestimated as a marketing tool, yet it’s one of the things that we use most often in promoting our businesses. Your business card should be given careful consideration; something that someone will look at and get a very good idea not only of what you do, but what you can do for them.
So often we treat our business cards as only a way to hand out our phone number and , but that’s really a missed opportunity, and not the best use of your marketing dollars. You’ve… Continue
Added by Hunter Phoenix on January 3, 2013 at 1:00pm —
Considering a mobile site for your business? You probably should. Internet users are increasingly accessing the Web via mobile devices. In the five short years since the iPhone hit the market, more than half of US consumers have purchased a smartphone. Of those smartphone owners, the vast majority regularly use their phones to access the Internet. Having a mobile site allows you to serve the needs of both mobile and desktop users while… Continue
Added by Kelly Drill on January 3, 2013 at 1:09pm —
Habits. We’ve all got some great ones and some really bad one. The ability to quickly and consistently create new habits is a major factor in anyone’s success.
Studies and research has found that it takes us 21-40 days of consistent, daily action to create a new habit, and a little longer if we are not taking daily action. When setting a new goal or target, personally or professionally, one of the easiest ways to reach it, is to set a new habit. Here are some examples:…
Added by Hunter Phoenix on December 17, 2012 at 11:30am —
LinkedIn has updated its "see who you already know on LinkedIn" feature.
Whereas previously the integration with Outlook and other email programs would result in errors, the updated integration is easy to use, quick, and a great way to find your email contacts on LinkedIn.
How to search your email contacts for LinkedIn members (and… Continue
Added by Justine Parsons on December 14, 2012 at 2:30pm —
It's really important to make sure you are on target with your market. Watch this quick three minute video to make sure you are doing the right… Continue
Added by Denise OBerry on December 6, 2012 at 8:30am —
This morning it dawned on me that I haven’t been employed by someone now since 1990, when I left my job as an advertising copy writer. That’s 22 years of fending for myself! I realised that not only am I totally unemployable now, but that I’ve also become quite wise in certain areas.
One of these areas is decision making. I used…
Added by Laura Humphreys on November 13, 2012 at 10:00am —
One of my favourite business mentoring tips is to plan your business as if you were NASA planning to put a man on the moon. This is what I learned to do at the 1991 Accelerated Business School for Entrepreneurs with Robert Kiyosaki in Hawaii. The teacher was Blair Singer and the business planning technique we used was based on PERT (Programme Evaluation and Review) planning technologies, which apparently is what NASA used…
Added by Laura Humphreys on November 7, 2012 at 6:00am —
A new client signed up with me for LinkedIn assistance which includes optimising her personal profile, identifying and joining 'best fit' groups on her behalf and I'm researching a weekly list of discussions I've for her to comment on.
This last item has raised excellent questions on her part about how to participate in discussion and got me thinking… Continue
Added by Justine Parsons on October 14, 2012 at 3:00pm —
‘Cloud computing’. If you’re not tech savvy, you may not know what it is. With IT heavyweights such as Microsoft, IBM and Google, all investing millions of dollars into research, you’ll soon be using it though. In fact you probably already have without even knowing, such is it’s growing prominence in the computer industry. For the small business owner still trying to get their head round the phenomena here’s a brief lowdown on what it is and, more importantly, how it can benefit your… Continue
Added by Mark James on September 27, 2012 at 12:00pm —
These days, providing consistent,… Continue
Added by Carol M. Aldridge on September 12, 2012 at 10:00am —
Customer Relationship Management is more than just a type of software but it is also a way of caring for customers. It is a business strategy that will reduce costs, increase sales and improve profits through relationships. By making CRM your most important business strategy you'll see huge improvements quickly. Not only will you increase your profits, but you'll increase customer loyalty, as well as better employee relations too. People like working for companies who are customer centric… Continue
Added by Elke Schmitt on August 9, 2012 at 7:00am —
Making a mistake sucks, doesn’t it. You didn’t want or intend it and it hurts. Sometimes it’s hard to bounce back and regain your confidence. But it can be done. Gabby Douglas and the women’s gymnastics team comes to mind. It’s about what you do after failing that makes you great. So let me share my secret for crawling back up when I slip on the climb to success.
How To Rebalance after a Mistake
Did you ever notice that the toughest questions to answer are also the… Continue
Added by Dina Eisenberg on August 9, 2012 at 2:25pm —
Having a coffee this afternoon the the deck with the iPad on my lap (a quick catch-up with social media activities) I had a moment! You know, one of those moments where you wished the undo button worked in real life.
In checking my LinkedIn profile views I saw a connection from another platform whose opinion I value and quickly pressed connect. Argh… Continue
Added by Justine Parsons on August 15, 2012 at 5:08am —
In the not so distant past, it was hard for a small business to compete with large corporations due to the lack of access they had to effective software such as, project management software, collaborative software, accounting software, sales force automation software, and large storage solutions.… Continue
Added by Elke Schmitt on August 8, 2012 at 8:30am —
Ever since I stumbled across this little skill called SEO, I witnessed the growth of the Internet from a side most still have no clue about. I was also able to expand my knowledge beyond just an SEO and step into the world of Internet Marketing. A whole different ball game that my SEO skills meshed with well. Upon arriving to the dance, I began to notice the change from traditional marketing channels used to inform the masses. A new age of marketing now placed businesses at the fingertips of… Continue
Added by Alexander Robinson III on July 23, 2012 at 10:00pm —
It's so simple to provide good customer service and make customers not just happy, but thrilled. Continue
The best advertisement for your company is a fan base of happy clients who sing your praises.
As a modern business owner, there is no reason you can't make this come true. There are so
many different cloud-based applications available for you to use to ramp up your customer
Added by Elke Schmitt on July 30, 2012 at 7:00am —
How do you keep track of your business contacts....excel, paper files, a word document, your email or smart phone’s contact list or perhaps a good old-fashioned rolodex? These all serve a purpose, but if you’re not using a dedicated CRM (Customer Relationship Management) system, you’re missing out on a world of benefits designed to create stronger business…
Added by Carol M. Aldridge on July 3, 2012 at 9:30am —
How valuable is your time to you? Should you do your own bookkeeping or have a professional outside of your company handle this task? Whether you are a sole proprietor, small business owner or just starting your exciting journey of entrepreneurship, at some point, you will have to make this decision.
Managing your business finances can become a full time job in and of itself. With many businesses failing in the first five years due to mismanaged finances, this decision is worth… Continue
Added by CrunchSum on July 6, 2012 at 2:30am —