This was originally posted at www.LessEverything.com/blog & written by Allan Branch, Co-owner of LessEverything

For me, the hardest part of business is the fear of a lost opportunity. My trigger to start new projects and create…

If there's one thing that credit card companies really understand, it’s branding their credit cards. They know how to create a brand name that customers want to use, and their branding has been so successful that most households now have multiple credit card accounts and use them regularly. If you are running a…

When it comes to branding or business identity, sometimes I think that I'm a little harsh. A little too critical. But, then I'm reminded that building an effective brand requires criticism and scrutiny in order for it to work? By "work" I mean effectiveness, memorability and clarity. Your audience…