Rogera C. Toussaint's Blog (11)

6 Reasons Social Media Helps Small Business

Less Than Half of Small Businesses Use Social Media Daily

According to a 2017 Clutch Survey on social media and small business,…

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Added by Rogera C. Toussaint on November 9, 2017 at 1:32pm — No Comments

Six Tips for Your Small Business Instagram Brand Strategy

65% of top performing posts Instagram posts feature products.

~L2 Intelligence Report (2015)

Instagram hit 700 million users in April…

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Added by Rogera C. Toussaint on November 6, 2017 at 2:12pm — 2 Comments

Six LinkedIn Tips and Best Practices

In April 2017, LinkedIn reached 500 million users in 200 countries. The United States made up 20% of these users which earned it second place behind Europe. The professional networking site's fastest growing demographic is students and recent grads.

~…

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Added by Rogera C. Toussaint on November 2, 2017 at 5:09pm — No Comments

Small Businesses Value Marketing

When asked what they would do if they had $100,000 to invest in their business, most SBOs (30%) said “market/promote my business”.

~The Hartford’s 2014 Small Business Success Study

Why Marketing is Key for Small Businesses:

Online marketing…

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Added by Rogera C. Toussaint on October 30, 2017 at 2:28pm — No Comments

The uNsbn in Boston with Mary Kay

Who doesn't love getting a facial? We had a great time with Denise Montgomery of Boston at our #MKPinkParty; we tried amazing products, supported breast cancer awareness and had a lot of laughs!

Great Products and a Great…

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Added by Rogera C. Toussaint on October 26, 2017 at 1:11pm — No Comments

8 Tips for Launching Your Own Networking Event

Tired of attending other people's networking events to make new business connections? Creating industry events under your business name is a great way to make connections. Planning the event allows you to set the theme, agenda, and selection of expert speakers, as well as establish yourself as…

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Added by Rogera C. Toussaint on October 23, 2017 at 12:28pm — No Comments

Five Tips For Asking For A Networking Introduction

Know someone who knows someone? Then ask for an introduction! You don't have to be pushy or annoying about it but a simple question shouldn't hurt you, so there's nothing to lose! Once you have summoned the courage to ask, though, there are some basic things to bear in mind to make the introduction smooth and worthwhile for everyone…

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Added by Rogera C. Toussaint on October 19, 2017 at 12:35pm — No Comments

Instagram Tip: Build Your Brand Community

Instagram is a powerful branding tool and highly effective for user engagement. So, use its strengths to your benefit! Establish a strong brand presence and build a community around it. Focus on who you'd like to engage with rather than sell to and you'll be on your way to building a…

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Added by Rogera C. Toussaint on October 16, 2017 at 2:23pm — 2 Comments

Millennials Are A Digital Generation

Generally defined as the generation born between 1980 - 2000, there are 92 million millennials in the United States, and annually they spend more than $600 Billion (Goldman Sachs, 2017). Unlike…

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Added by Rogera C. Toussaint on October 12, 2017 at 12:31pm — 2 Comments

Leadership Tips: Have Confidence In Yourself

Leadership Tips for Start-ups

Have Confidence In Yourself

Building a brand means building trust and how can you expect others to trust you if you don't trust yourself? Trust in your ability to perform, lead and be…

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Added by Rogera C. Toussaint on October 9, 2017 at 2:53pm — 2 Comments

Startup Tips: Adjust To Delegation

It's a good problem to have, learning to delegate, because it means your business is doing well and is expanding! When transitioning from solopreneur to team leader, however, it's hard to let go of some of the day-to-day tasks to focus on the business as a whole. Your company is your vision, though, so your…

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Added by Rogera C. Toussaint on September 29, 2017 at 11:53am — No Comments

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