John L. Spears's Blog (3)

The Perfectionists Guide to Naming an Online Business

Would you shop a pair of shoes from a website called ‘’?Probably not! The name of a business is crucial for its recognition and success. The Name is your identity and it is usually the…


Added by John L. Spears on January 2, 2018 at 5:00am — No Comments

Percentage Off vs. Dollar Discount: Which Attracts the Customers Most In Apparel Industry

Imagine, you land on a clothing site offering you discounts in percentage and dollar amount, which one you will choose? Not all deals provide the equal value but customers tend to choose the easier route. Here, choosing the percentage off makes more sense to customers. It is all about playing with words and choosing the right type of discount to attract more customers.…


Added by John L. Spears on August 28, 2017 at 7:00am — No Comments

Tips For Launching a Startup Faster

If you are planning a tech startup, you need to get a lot of things in proper order. Any startup, be it small or large, requires plenty of planning. Just as a well-planned startup can lead you to great success, a poorly executed startup can land you in murky waters. Suffice to say that tech startup is not for the faint-hearted. It takes a lot of time, courage, budget and knowledge to initiate a tech startup. Also,…


Added by John L. Spears on August 8, 2017 at 8:44am — No Comments


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