Laura Humphreys's Blog (67)

8 principles of brand building every business owner must know

Ok here comes another rant.  Something else I feel PASSIONATE enough to SHOUT ABOUT IT. Today’s outpouring is about your brand… and why if you seriously want to grow, you must take this subject very seriously indeed.

I do believe the power of a company’s brand is the single most misunderstood and…


Added by Laura Humphreys on August 30, 2015 at 9:18pm — No Comments

The darker side of business ownership …

I don’t have time to write this blog.  But I can’t sit at my desk in integrity and not write it. Because I’ve owned a number of businesses and I have been to the dark side.  And when my mission is to set business owners free, I can’t ignore the blackhole that seems to engulf certain entrepreneurial…


Added by Laura Humphreys on July 22, 2015 at 9:43pm — 1 Comment

What makes a saleable business?

In this video, I’m talking to a large group of business owners about creating success in business. And as those who know me will tell you, my definition of success when it comes to business is … to build an asset that ultimately feeds you financial freedom for the rest of your life.

If you ever want to sell your business (and even if you don’t) there are 9 key…


Added by Laura Humphreys on June 30, 2015 at 6:30pm — 1 Comment

Does your business ever feel like a life sentence?

My early mentor in business was Robert Kiyosaki. I studied with him all around the world, long before he wrote the Rich Dad Poor Dad books.  One day, at his business school in Hawaii I was sitting next to him at dinner.  We were talking about finding your life purpose and building a business around this.  I asked Robert how to find my purpose, my passion.  He replied,…


Added by Laura Humphreys on June 7, 2015 at 7:17pm — No Comments

Plan your business with the exit in mind… a mantra I never grow tired of!

If every business owner started their business knowing it was meant to be an asset not a job, we would be a nation of wealthy entrepreneurs and one of the leading economies in the world. My mission is to help every business owner I come into contact with grow a business as it should be… something extraordinary that they can eventually exit from and leave a legacy of greatness.…


Added by Laura Humphreys on June 3, 2015 at 6:00pm — No Comments

The 2 critical factors to business growth that no one else talks about…

In recent months my business partner, Mike Brunel*, and I have been helping a number of small business owners overcome their blocks to business growth. And as we dig deeper into what it really takes to grow a business, we have had an epiphany that we’d like to share with you…

There are 2…


Added by Laura Humphreys on May 14, 2015 at 9:30am — No Comments

3 steps to turning your business into a valuable asset

The Liber8 team held a powerful workshop a few weeks ago.  Twelve people in a room had the courage to look at their mindset around money, wealth and business.  On their feedback sheet after the workshop, 80% of them mentioned the realisation that a business should be an asset…


Added by Laura Humphreys on May 10, 2015 at 9:39pm — No Comments

"Starting a business is easy. Creating something of value is harder."

If you have a few minutes, take a look at this interview with me on TVNZ Good Morning show earlier this week. To be honest I was quite thrown by the questions asked. I had expected it to be a jolly chat about my book, with a view to…


Added by Laura Humphreys on June 25, 2014 at 11:00pm — No Comments

Do you have what it takes to grow? The 2 qualities every serious entrepreneur needs

There are only two things I look for when it comes to choosing a business owner I want to work with, or who I invite to join my mentoring programmes. If I see these two things I know this business owner has a chance at building something amazing – with a little guidance, a lot of determination and a commitment to…


Added by Laura Humphreys on June 5, 2014 at 5:37pm — No Comments

3 reasons why your business is not ‘your baby’

Before you read this blog please take a moment to watch this quick video about Kathleen Turner of  Tate’s Bake Shop – the story of a woman who lost it all then rebuilt it – with major success.

I love how towards the end of the video,…


Added by Laura Humphreys on May 14, 2014 at 9:54pm — No Comments

Have you created a business or a lifelong job?

Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.’ John Maxwell

One of the first questions I ask when I present to business groups is: ‘Why are you here? Why are you in business? Why on earth have you left the security of a job with regular pay to start your own business, with all the uncertainty…


Added by Laura Humphreys on April 23, 2014 at 3:23am — No Comments

If you can’t be a billionaire why bother? Does every small business owner have to be the next Richard Branson?

I had an interesting debate on Linked In recently after I posted my blog ”Some frightening statistics about small business” onto a discussion…


Added by Laura Humphreys on March 31, 2014 at 10:16pm — No Comments

6 reasons why business is like golf

Talking to a client today about how tiring her month had been with a roller coaster of ups and downs and good and bad, I found myself talking to her about my golf recently and how I was enjoying the ups and downs of it all.  It occurred to me that business and golf are similar in many ways. Here are just six reasons why…


Added by Laura Humphreys on March 30, 2014 at 8:39pm — No Comments

Have you created a business or a job? 5 tips for turning your small business into a big asset

My mantra for small business owners is simple:  Don’t create a job, build yourself an asset.  When you own a business you have the opportunity right there in your hands to build something that can create financial security for you in the future.  You are going to…


Added by Laura Humphreys on March 26, 2014 at 7:25pm — No Comments

Some frightening statistics about small business…

I’m about to share some frightening statistics taken from 2013 census :

  • Out of 469,118 businesses, 439,920 had less than 10 employees
  • That’s 94%! 
  • 74% of these are deemed…

Added by Laura Humphreys on March 23, 2014 at 8:06pm — No Comments

What’s the best weapon for world domination in business? A brilliantly simple tip…

Guest story with Mike Brunel

How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people?  It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move…


Added by Laura Humphreys on March 11, 2014 at 12:54pm — No Comments

Are you brave enough to have a powerful brand? Find out here…

As anyone who has worked with me will tell you, I’m an avid fan of branding.  I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business?  Does it set the foundation for everything the business stands for?  Does it place them instantly a head and shoulders above the competition?

Often times the answer is no…


Added by Laura Humphreys on March 5, 2014 at 5:16pm — No Comments

What causes customers to leave you?

Why do customers leave?

Guest blog by Mike Brunel.

I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, several times, and every time it does I…


Added by Laura Humphreys on March 5, 2014 at 5:12pm — No Comments

Want to create a business success story? Learn to see the future

I’ve interviewed many wealthy entrepreneurs as part of my mentoring programmes, always seeking to find out what makes them so successful.  How do they build businesses that achieve such growth and generate such great financial returns?  The number one trait that comes through without exception is their ability to look into the future and see what their business…


Added by Laura Humphreys on February 26, 2014 at 5:02pm — No Comments

What’s the number one thing to consider if you ever want to sell your business?

If you are serious about selling your business one day, it’s important to have a good idea who might want to buy it. Imagine spending 10 years building a business you intend to sell only to realise you have created something nobody wants to buy. If you build a business with a buyer in mind, you have a much better chance of building something they really…


Added by Laura Humphreys on February 26, 2014 at 4:58pm — No Comments


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