Laura Humphreys's Blog (60)

"Starting a business is easy. Creating something of value is harder."

If you have a few minutes, take a look at this interview with me on TVNZ Good Morning show earlier this week. To be honest I was quite thrown by the questions asked. I had expected it to be a jolly chat about my book, with a view to…

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Added by Laura Humphreys on June 25, 2014 at 11:00pm — No Comments

Do you have what it takes to grow? The 2 qualities every serious entrepreneur needs

There are only two things I look for when it comes to choosing a business owner I want to work with, or who I invite to join my mentoring programmes. If I see these two things I know this business owner has a chance at building something amazing – with a little guidance, a lot of determination and a commitment to…

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Added by Laura Humphreys on June 5, 2014 at 5:37pm — No Comments

3 reasons why your business is not ‘your baby’

Before you read this blog please take a moment to watch this quick video about Kathleen Turner of  Tate’s Bake Shop – the story of a woman who lost it all then rebuilt it – with major success.

I love how towards the end of the video,…

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Added by Laura Humphreys on May 14, 2014 at 9:54pm — No Comments

Have you created a business or a lifelong job?

Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential.’ John Maxwell

One of the first questions I ask when I present to business groups is: ‘Why are you here? Why are you in business? Why on earth have you left the security of a job with regular pay to start your own business, with all the uncertainty…

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Added by Laura Humphreys on April 23, 2014 at 3:23am — No Comments

If you can’t be a billionaire why bother? Does every small business owner have to be the next Richard Branson?

I had an interesting debate on Linked In recently after I posted my blog ”Some frightening statistics about small business” onto a discussion…

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Added by Laura Humphreys on March 31, 2014 at 10:16pm — No Comments

6 reasons why business is like golf

Talking to a client today about how tiring her month had been with a roller coaster of ups and downs and good and bad, I found myself talking to her about my golf recently and how I was enjoying the ups and downs of it all.  It occurred to me that business and golf are similar in many ways. Here are just six reasons why…

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Added by Laura Humphreys on March 30, 2014 at 8:39pm — No Comments

Have you created a business or a job? 5 tips for turning your small business into a big asset

My mantra for small business owners is simple:  Don’t create a job, build yourself an asset.  When you own a business you have the opportunity right there in your hands to build something that can create financial security for you in the future.  You are going to…

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Added by Laura Humphreys on March 26, 2014 at 7:25pm — No Comments

Some frightening statistics about small business…

I’m about to share some frightening statistics taken from 2013 census :

  • Out of 469,118 businesses, 439,920 had less than 10 employees
  • That’s 94%! 
  • 74% of these are deemed…
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Added by Laura Humphreys on March 23, 2014 at 8:06pm — No Comments

What’s the best weapon for world domination in business? A brilliantly simple tip…

Guest story with Mike Brunel

How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people?  It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move…

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Added by Laura Humphreys on March 11, 2014 at 12:54pm — No Comments

Are you brave enough to have a powerful brand? Find out here…

As anyone who has worked with me will tell you, I’m an avid fan of branding.  I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business?  Does it set the foundation for everything the business stands for?  Does it place them instantly a head and shoulders above the competition?

Often times the answer is no…

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Added by Laura Humphreys on March 5, 2014 at 5:16pm — No Comments

What causes customers to leave you?

Why do customers leave?

Guest blog by Mike Brunel.

I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, several times, and every time it does I…

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Added by Laura Humphreys on March 5, 2014 at 5:12pm — No Comments

Want to create a business success story? Learn to see the future

I’ve interviewed many wealthy entrepreneurs as part of my mentoring programmes, always seeking to find out what makes them so successful.  How do they build businesses that achieve such growth and generate such great financial returns?  The number one trait that comes through without exception is their ability to look into the future and see what their business…

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Added by Laura Humphreys on February 26, 2014 at 5:02pm — No Comments

What’s the number one thing to consider if you ever want to sell your business?

If you are serious about selling your business one day, it’s important to have a good idea who might want to buy it. Imagine spending 10 years building a business you intend to sell only to realise you have created something nobody wants to buy. If you build a business with a buyer in mind, you have a much better chance of building something they really…

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Added by Laura Humphreys on February 26, 2014 at 4:58pm — No Comments

There are only two reasons to be in business. Do you know what they are?

According to Dun & Bradstreet* reports, “Businesses with fewer than 20 employees have a 37% chance of surviving four years and only a 9% chance of surviving 10 years.” 

I believe that the primary cause of these staggering statistics is that too many people go into business for the wrong reasons.

For me, there are only…

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Added by Laura Humphreys on February 26, 2014 at 4:49pm — No Comments

To achieve a successful exit, it helps to view your business as a product…

A successful angel investor friend explained to me the concept of exit strategy like this:

To achieve a successful exit, it helps to view your business as a product. A good business person empathises with their customer and understands their reasons for buying your product. You know what need your product fulfils in the market and who will want…

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Added by Laura Humphreys on February 26, 2014 at 4:46pm — No Comments

If you want to succeed as a small business, start thinking like a big dog.

It’s that time of year when you should be working on your business plan for the next financial year. Please, please, please tell me you do a plan each year?  You simply cannot succeed in business unless you take it…

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Added by Laura Humphreys on February 18, 2014 at 5:07pm — No Comments

The 9 big DON’TS if you want to successfully grow your business

Everyone is always telling you what you should do to be successful in business.  I thought for a change, I’d tell you (based on my own bitter/sweet experiences) some of the things you really shouldn’t do.  Here are my top nine DON’TS when it comes to being successful in business:

1. DON’T start or continue a business with no idea of why…

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Added by Laura Humphreys on February 12, 2014 at 5:43pm — No Comments

How to Motivate Your Team - Motivation Checklist

In my latest book, The Liber8 Disciplines, I’m working with HR consultant Antonia Haythornthwaite on the key strategies to build a high performance team.  Antonia advises that you find out what key factors motivate a particular individual and then use these to encourage the best performance from this person.   Knowing what motivates an individual and then building this…

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Added by Laura Humphreys on February 6, 2014 at 7:00pm — No Comments

What 10 questions should every great sales person ask?

In sales you should be listening for 80% of the time and talking for 20%.  If you ask the right questions, you will find out your prospect’s real needs and find a way to sell your product/service as the solution. When selling, follow the steps below with every question:

  1. Ask
  2. Listen…
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Added by Laura Humphreys on January 23, 2014 at 1:53am — No Comments

5 critical success factors for a future business sale

Businesses do not typically sell by accident.  The owners that end up selling their business for a significant amount of money have usually been preparing for that day for some time.  You don’t have to be thinking about selling your business any time soon to start planning now for the day when you might want to.  If you consider the…

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Added by Laura Humphreys on January 17, 2014 at 11:00pm — No Comments

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