Since e-commerce is really taking off right now, it's imperative that every small business who can create an e-commerce on their website do so. Whether you're a startup or a small business looking to spread your wings online, you need to consider implementing at least some of the tips found below to really spread your wings online.
Consider creating a buyer persona that encapsulates your ideal customer so that you know exactly who, what, and where your marketing should target online. Creating buyer personas only takes a few hours of work, but the dividends that it pays back are well worth the effort. You'll be rewarded with far more marketing efficiency and potential revenue.
Buyer personas make for better segmentation and more on-point digital marketing messages, which can only help your company succeed online. When you're creating buyer personas and marketing messages consider the kinds of goods and services that your ideal customer would want to purchase from your company. How would they want to be messaged? Where? Answering those nitty-gritty questions is key.
Solid content is the cornerstone of any content marketing strategy. A content marketing strategy is focused on both the creation and the dissemination of high-quality content to potential and current customers who would find it (and your company) of interest.
You want your content to be consistently interesting to your customers, yet delivered in such a way that answers your customers' questions at the right time and through the right channels. Some customers are on social media while others prefer to get email marketing messages after checking out your blog or making a purchase.
If you're unsure about what your customers are after when it comes to your content creation, then, by all means, ask customers what they're looking for in the comments are on your website. Doing so shows that you care about their input and enables you to create content that truly strikes a chord (instead of striking out) with your customers.
Current customers want a more personalized shopping experience, and the advent of customer experience marketing means that you can send out personalized messages to specific customers. Customer experience marketing is proven to provide an amazing array of benefits to small and medium-sized businesses alike, including but not limited to the following: high brand loyalty, awareness, and reach; higher trust; higher customer satisfaction; more customer retention; and, more efficient overall marketing.
The goal with customer experience marketing is to closely align targeted messages in such a way as to make your brand strategy and business one in the same. You can do that by, for instance, offering loyal customers time-sensitive promotional offers in order to get them to make a purchase in the near future or by sending out targeted messages based on a customer's previous buying experience.
Both Google and Facebook now have apps that enable small businesses the opportunity to track users' online experiences and buying habits in order to enhance your ability to send targeted messages to customers. In the same way that VSAT made the ambitious idea of satellite internet a reality, personalized marketing makes brand loyalty a more real possibility for your business.
A mobile e-commerce platform is more important than ever consider the rising share of your consumers who are using their smartphones to research, price compare, and purchase online. Some customers even bring their smartphones to brick-and-mortar retail locations to compare prices in-store.
All of this underscores the importance of taking your mobile e-commerce more seriously. Another thing that can help you succeed online is local search engine optimization: a way to link up with local customers who are searching for your goods and services. Now you'll be spotted any time, anywhere.