The unique features such as Omnipresence, Mass appeal, Universal standards, Personalization, Richness, Interaction, and Information Depth have led to the dissemination of eCommerce and digital technology across the globe. But.. well, apologies to use the word “but” but if you happen to own an eCommerce store, then you must have already realized how tough it is to handle it. While there is an upward graph for eCommerce, so is the number of competitors sneaking into your zone.
Let’s just face it. Sometimes, it feels that we are just a small family store trying to get past the resplendent, shiny superstore which is situated right on the other side of the parapet. There is a tempting urge to attract the customers and get them to step in our stores, but again, what do we have as a bait that our giant neighbors don’t have?
Here is the catch. The catch lies in “feelings”. Do you sometimes feel good while browsing an eCommerce? The feeling of ease (from a brilliantly-designed user experience); the feeling of contentment (from the well-arranged products); the feeling of joy (from an engaging user interface); the feeling of being cared when you’re offered remarkable schemes and gifts. Why do you feel that way? The only reason which sounds validating to me is that the eCommerce owner wanted me to believe that I am not interacting with a machine but a shopkeeper who understands me.
Moreover, One of the best solution to increase shopping and user experience is Product Part Finder extension for Magento 2 for better product searching and usability.
A Brief List of Imperatives to Enhance the Customer and Shopping Experience:
Work On User-Interface
User interface - the point at which users and machines interact. Hence, it needs a great definition of its depth. You can add depth to it by importing some of the requisites.
Utilize The Power Of Personalization
There is no denial of the quote “Personalisation leads to loyalty, loyalty leads to conversion”. Personalisation not only defines the alteration in product management but it also involves managing data, offers, graphics, etc depending on the need of the client. Surveys clearly suggest that customers get frustrated when they don’t get the exact offers, which they expect a store to offer.
Here is how you can personalize your store for your customers:
1) Extract the Maximum Information: With the use of real-time analytics, registration form, emails, click records, and cart history a merchant can carve out all the important data and quickly offer a personalized scheme for its customer. Offering solutions based on the dynamic contents could be really helpful in forestalling the act of cart abandonment.
2) Make Navigation your Vital Weapon: An important reason for which a customer fails to feel personalized is due to poor navigational activity in a cumbersome website. The only way to make your store a robust system is by introducing extensions which make navigation a much-simpler activity. Make these extensions vital weapon of your store.
Interact Personally, Make Personalization Reach Another Level
The store owners at retail shops directly interact with its customers and I am pretty sure that you wouldn’t want your store to be called as a rigid platform. Make it as responsive as you can.
Here is how you could personalize the communication with your customers through your system:
1) Project Your Store Like A Person, Not A Machine: That is how you get hold of your eCommerce store. Make sure that your customers don’t feel that they are interacting with some lousy-programmed embedded machine, but something which understands their emotions dynamically and interacts accordingly.
2) Put Arms Wide Open for Feedbacks and Reviews: Store feedbacks and product reviews have been bloodlines for long. They still are decent choices for deciding the ratings of your company. Let your users post their contents in the form of texts and visuals both. You can also let them upload the video of their unboxing experience.
Absorb Last-Minute Shockers
Last-minute shockers like shipping costs and conditional schemes could exasperate customers. You have to make their experiences a frictionless journey, by absorbing all the shockers. You can do either of the two:
Work On Shipping Modules
Shipping has been a major concern for any eCommerce business. Delivery on time can single-handedly attract customers as shipping is the source of instant gratification. Here is what you should do to the shipping module.
Don’t Shy Away From Including Multiple Payment Options
The assertiveness of a store can easily be judged by the number of payment options it offers. Adding alternative payment options and granting power to your users to filter out the best option can stop users from deserting the cart. Here is how you can manage the payment options to amplify the customer experience
Apart from all the mentioned flavors for improving user-experience, there are certain departments like packaging and easy return policies where you could put efforts to make your store a glorious platform.
When it comes to proffering services, there is no perfect gauge to measure what’s the best. There is no end to creativity. The only thing which ends is hunger. The moment you are satisfied with your store and services, the very moment you stop growing. The hour at which you realize the prominence of technological evolution, the very hour you start justifying your position in the market.
Do you still need more consultation for your eCommerce website development? Feel free to talk Ecommerce Expert at M-Connect Media.