We live in an era of green businesses, and deservedly so – our planet depends on us! Luckily, greening your business is not only good for the environment, but can actually help you turn profit! With people getting increasingly informed about mankind’s impact on our environment, many of them are perfectly prepared to pay more for environment-friendly products and business practices. In fact, according to a 2013 study, “71% of Americans consider the environment when they shop, up from 66% in 2008”! With this in mind, we’ve rounded up a list of 6 tips that will make your business greener.
Cycling to work is both a great exercise and excellent for the environment! Of course, a couch potato with a nasty habit of driving everywhere will have a hard time adjusting to activity in the very beginning, so it’s important that you start slow. At first, make a commitment to cycle to work only a few days a week, without necessarily cycling the entire time (luckily, walking is emissions-free too!).
Riding a bicycle to work will both save you a buck or two when it comes to gas, as well as inspire everyone else to give it a go themselves!
Everything is online these days, which means that video conferencing, remote control software and the cloud-based systems are allowing us to bring our offices to our very own homes! Of course, you might not be able to work from home every day, but even ‘every once in a while’ matters if your office is at an unreasonably large cycling distance – otherwise, it’s either take your car or commute (which means paying the companies that use polluting vehicles).
How does this help your budget? Well, in addition to the obvious gas benefits, operating a home business has a number of additional tax benefits!
Water rationing is at the very least recommended everywhere where it isn’t necessary! California has been enduring a long spell of drought conditions since 2011, so just ask those folks! There are many ways to reduce water usage:
Start by fixing dripping taps and plumbing leaks and by installing low-flow toilets and faucet aerators in your washrooms.
Move to a drought-tolerant landscape design (if your business even has landscaping, that is). Converting a sprinkling system to a drip system can drastically reduce water usage! Additionally, make sure that your irrigation system has rain sensors to stop it from operating when it’s raining!
Opt for a high-efficiency pressure washer, as it’s much better than a hose connected to a tap – this will both do the job quicker and use much less water!
Doing an office re-haul or moving to a new building that was built using high-efficiency construction is the way to go. These construction methods use super-insulated, airtight shells, triple-pane windows and geothermal systems, which reduces the energy usage by as much as 80-90 per cent, when compared to standard construction! Simply mind-boggling!
Giveaways are an excellent marketing tactic; they get your name out there, so that everyone finds it familiar, even subconsciously. However, people tend to remember green-certified promotional items, so make sure that you include a prospect that will testify that all your items are eco-friendly and, perhaps neatly tucked away in quality promotional jute bags for your and the recipients’ convenience.
In addition to being a passive example to serve your peers, you can get out of your way to actually promote the green mentality. Approaching the entire idea without bragging will actually boost your business – people can easily sense when someone is being all up-in-your-face about environmental friendliness. Be subtle and discreet, but not when promoting the green – organize events and activities that will support our planet and make your and many other businesses greener!