Look at it this way: these are issues that are preventing your email marketing campaign from becoming the best that it can be. These are problems, that you can’t rightfully ignore, that are holding you back from generating leads, sales and conversions.
And if you do neglect addressing and fixing these problems, then you’ll surely fall into email obscurity.
Free doesn’t always mean poor quality, and paid doesn’t always ensure greatness. There are problems with both.
Bad email software, regardless of whether you paid for it or not, can wreck a perfectly good email campaign. Check your software: it’s a good place to start if you’re having issues.
Maybe you’re not offering enough. Maybe you’re offering too much, so much so, that your customers no longer see any value in what you have. Or, maybe you’re not offering the right thing to lure in potential subscribers. Review your benefits.
If you’re not mobile-ready, then you’re irritating your current subscribers and putting off new ones. Your website, social media sites and emails all need to be mobile-friendly and easily viewable on smartphones.
Your email campaign and promotions may be perfect, but if you’re sending them at the wrong time and on the wrong day. You might as well be offering a lemon to a car connoisseur. Check your data.
Even the very best of companies, including the Fortune-500, suffer from crappy content. The deals that you’re offering may be fantastic and a great bargain, but you’ll see no conversions if you can’t fully articulate what you’re offering.
If your website isn’t up to snuff – meaning, that it doesn’t reflect how great and professional your company is – then, it doesn’t matter how many benefits you offer. No one will sign up. Your website is potential customers first opportunity to get to know you.
7. Social Media
Similarly to your company’s website, your social media – Facebook or Twitter, for example – are other ways new and repeat customers get to know you. However, the inherent problem with social media is the informal nature. If you’re communicating in a way that doesn’t reflect the way that you normally do, then you’re not representing your company properly.
Are you holding your email back? Are you putting too much of yourself in it? Do you personally feel hurt when the data comes back negative? You can ask yourself these painful questions until the cows come home, but it doesn’t get to the root of the problem. You very well may be holding back your email marketing without even knowing it.
So there are 8 areas to look into when it comes to your email marketing program. What are the major issues that you’ve run across in email marketing. Share!