Facebook is not only a platform for connecting people but also for marketing products and services. Online presence of different brands is essential now more than ever considering that almost everyone has a social media account and relies heavily on the internet.
With Facebook, you can post different kinds of media to entice your potential customers to check out your products or services. If you are new to online marketing, we got you covered. Read on to know more about the different media on Facebook and the pros and cons of using them. You can utilize them yourself or engage a social media management company to do it for you.
This innovation was introduced by Facebook on its site to help brands further excite its customers into checking out their products or services. It features a series of images or videos that moves along the top of the screen.
With carousel ads, you can get more information out there and make the ad more interesting aesthetically speaking. Carousel ads can house up to ten images and videos each with their own link.
A lot of brands have embraced the carousel and saw it as an opportunity to adequately explain to their potential customers the good qualities of their products or services. It also performs better than your traditional ads since they are more interactive and flexible. Businesses who offer different kinds of products can also take advantage of this medium.
We all know that whenever there is a best practice in one social media, others will always copy it. Therefore, with the rise in popularity of Snapchat and its stories, Instagram followed with their own Stories and now, Facebook has it too.
Stories is a way to explore ephemeral posts. This kind of post focuses more on the now rather than a moment that can be checked at a future time. That is why Stories expire after 24 hours. Stories can be used to excite your customers about a big reveal regarding your brand or products. You can post different Stories spaced out in different times leading up to the big debut.
Videos are effective ways to reach out to customers and let them see and hear what your products or services are all about. You can also use videos to depict a certain brand feel that will separate you from other businesses in the same field. But did you know that you have more effective videos if they are live? According to statistics, live videos are watched thrice longer than regular videos.
These kind of videos are more appealing and exciting for the audience as it is founded on a real-time connection between your business and your customers. You can try showcasing your products or even give them a sneak peek of how you build your products or how you perform your services.
You can also try adding lively narrations to your video as it is being broadcasted live. In that way, your customers will feel more closer to you and your brand can be associated with a certain kind of feeling or memory.
Facebook was founded primarily as a way for people to connect with each other. Therefore, one of the most used feature of Facebook is its Messenger.
With over a hundred million users on Messenger, it is no wonder that businesses followed suit. Messenger now is being used by over 60 million businesses as a customer service tool. Customers do not have any problem now messaging different companies and brands in order to give feed back and raise concerns.
With Messenger, there is also an instant connection between your business and your clients. Facebook has put different bots in order to help brands be more efficient in delivering a quality customer service. Some of these bots can answer usual customer questions, accept orders, or even send the latest news regarding your brand.
Bots can be used to raise more awareness about the existence of your brand and to strengthen the relationship between you and your customers, both potential and existing.
Facebook is a really good place to explore and connect with your customers. By ensuring that you have a good and strong presence online, you are making sure that your brand or business is always at the top of people’s heads when they need anything.