We've all heard the phrase "Work smarter, not harder." As entrepreneurs, we are sometimes even more sensitive to how valuable our time is which means we need to be careful not to spread ourselves too thin or to over-commit. One thing you can do to help yourself is to think about how your efforts can be repurposed for other projects. Here are just a few ideas that may help you save time in the future:
1. When you are writing (e.g. blogs), try writing first as an article which would be a longer length. Write the article with the plan that you will publish the article online and then break it up into smaller pieces for blog posts.
2. If you are hosting a free call, use your copy to create an e-book or training class that you can offer either free to your community or for sale later. As you're creating, you may even think about a workbook (giving your listeners targeted actions they can take) that you can offer as a supplement later.
3. If you have a radio show, be sure to get a recording of your show so you can use it to share with your community. Also, you might consider transcribing the program to see if you can easily convert the material into an article, course, or even several blog posts.
The point is that once you set your mind to the idea of re-purposing content, you will make yourself more efficient. Each member of your community will digest your material better in different ways so giving them multiple options (blogs, audios, radio shows, classes, etc.) will add tons of value for them.