How Can Technology Help to Improve Your Small Business?

By Bert Seither, Vice President at 1-800Accountant

About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.

From offices to shopping malls to classrooms, we are surrounded by technology all the time these days. And there are many reasons for it based on the great benefits it can provide in our world. If you proudly operate your own small business, here’s how technology can help improve it in several different ways:

1. It increases convenience.

Like just about everything else out there, utilizing technology effectively can make managing your small business so much easier and convenient. There are countless mobile apps out there that can streamline all sorts of processes. There are also handy GPS apps and devices to guide you when traveling locally, regionally, nationally, or even globally. Calendar apps can keep you up-to-speed on every conference call, client meeting, or trip you have to take. Plus, the choices you have on communication are like those on a big buffet line. Phone calls, texting, e-mailing, Skype, FaceTime, cloud services, or even the old reliable fax machine are just a few of these. If you work in a home office, all of these technological tools can make communicating so convenient. The big thing to remember is that technology can save you time, which will allow you to focus on your main goals of making money and growing your business.

2. It allows you to tap into the e-commerce sector.

Thanks to the power of technology, small business owners can use it to create and maintain online properties for their ventures. You could simply put up a basic website, or you could use an online shopping cart platform to sell your products or services online to a worldwide pool of potential consumers. This could certainly open the door to a much larger customer base if you can ship your products directly to their homes or facilitate your services to them electronically via the web. If you aren’t keen on selling your offerings on the Internet, there are plenty of options to at least advertise it to an online audience.

3. It can help in your advertising efforts.

To help get the word out about your small business, don’t hesitate to take advantage of technology. There are tons of highly effective online advertising options and platforms literally at your fingertips. With everyone browsing the web on desktops, laptops, tablets, and smartphones, it is almost a requirement to tap into Internet marketing. What’s better? Many online advertising strategies are 100% free or are very reasonably priced for all budgets. This can be done through social media marketing, Google AdWords, and other platforms. On another note, explore the offline marketing methods that have been improved through technology, like digital billboards or targeted TV and radio commercials.

4. It opens the door to more opportunities for professional networking.

Do you have plans to grow your enterprise by adding a new partner, a contractor, or even a few employees? Or would you rather connect with other small business owners in your line of work? Regardless of why you want to open your eyes and ears a little wider for networking reasons, technology is a fantastic tool to help you start this process. You could jump on social networking sites like LinkedIn. You could connect with fellow business owners in your area on message boards or events that are advertised online. You can also use the numerous job sites out there to post employment opportunities. Making real connections with valuable individuals to help you and your business has never been easier, thanks in large part to technology.

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