How Has Twitter Hindered or Helped Your Business?

Once again I'm looking for feedback from fellow Bonfire members for a future article on the main blog. Your replies may be included in the article with a link back to your Twitter profile. Simply leave a reply in the comments here if you wish to contribute feedback on the topic.

The Question:

How has Twitter helped/hindered your business?

Views: 216

Tags: marketing, small business, twitter

Comment by JudyAnn Lorenz on February 18, 2012 at 7:46am

Twitter has been 'profitable' for me in the opportunity to set up accounts and manage them for clients.  I believe it works for them.  As Larah wrote, my experience has been too much 'choir' who support the same things that I do, who do the same things that I do.  One of the early benefits of Twitter was the real time exposure on Google.  The updates are still valuable for SEO, but not as much as before.  I have found that I can cut back on the number of tweets per day for myself and clients permitting me to apply other skills for our businesses.  I use it almost exclusively through Hootsuite so I can watch several streams and reply, retweet or message.  Some of the best responses come from setting up a paper.li "Newspaper" for pertinent lists.

Comment by Emily Suess on February 18, 2012 at 10:48am

Great info, ladies! Twitter chats and paper.li are definitely topics worth exploring and expounding on. Thanks so much for sharing your insights.

Comment by Megan Stengel on February 19, 2012 at 1:44pm

Twitter has helped us get connected with multiple organizations and companies that have become some of our best traffic to the website. We were able to form relationships with them, start advertising on their site, and have their visitors come to us. It's a great way to spread PR and find news fast, as well as become an "expert" in our field by sharing information too. 

It can be a time suck, but I thoroughly enjoy the conversations that we get to have with people day in and day out.

@LibreClothing and @mnstengel

Comment by Melissa Berberich on February 22, 2012 at 10:02am

For me, Twitter has helped to build up a recognition of the fact that my business is indeed "still here!" I am the fourth owner of my business, and it was all but put to sleep by circumstances beyond the control of the previous owners. I am networking with a lot of local businesses, reaching out to people in my area, I would say I've probably had more positive impact from Twitter than FB or LI. G+ I am just starting with, and I don't fully get it just yet. FB....well...I have 500+ followers, and not one sale has generated from those followers...so, not too sure what to think about that.

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