There are many of us who have great marketing schemes but unfortunately, don’t have the means to do so. Starting a brand from scratch and then making it kick off is an intimidating task. Branded.me and Earhoox is two brands which have done a pretty good job despite being new, scarce on resources and marketing budget. Thus here are a few ways by which we can do promotion of our brands without breaking the bank.
Before thinking about marketing or advertising of any product, its quality needs to be prioritized. When people use your product or service they need to speak good about it. Thus instead of wasting time on catchy promotions, the focus must be made on the product development which will add exclusive values to its users. There is a common myth that “Spending money is easier than spending time.“ Thus a right amount of time spent on the product development will make people talk about it, which itself is a kind ofpromotion without emptying the pockets.
If the marketing is about some online website, then its ways of promotion also become a bit different. We can simply make a community-driven website or a user-based platform something which will provoke one user to invite others. The platform needs to be such that the users will build the content of the site and also broadcast about the company. To add more interest, we can host contests for the best user spawned content. Websites like BuzzFeed and HerCacmpus.com use these tactics to promote their businesses.
Emails are usually overlooked upon as compared to other methods of promotion. But if constructed and distributed to users in a proper way this can come in handy and can be incredibly effective, especially keeping in mind the cost. The basic task is to make the email look attractive when it appears in the user’s inbox and when the user opens, it should be useful enough for them so that plenty of people sing up. Thus we need to make the content valuable. We can share or highlight various useful information in the emails in exchange for people’s interest and it would be a great way for marketing.
While the previous methods are quite effective still use of social media is undoubtedly the simplest yet most effective way of advertising without a big budget. Social media can be utilized as the face of the company. By sharing, posting various stuff about the company, its products and analyzing the most likes, comments, and views of people. We will be able to understand people’s interests and then invest in those things which are engrossing the most interest. Popular websites like Facebook, Twitter, Pinterest, Google+ can be used as platforms for marketing through social media.
Marketing your brand name can be an astounding and costly process. But with the help of these measures, the task can be made a lot simpler, less complicated and most importantly cheap which usually is an imperative aspect for newly growing companies.