How to Generate More Revenue with Mobile Marketing

Mobile marketing is marketing with a mobile device, such as a smart phone, providing customers with time and location sensitive, personalized information that promotes goods, services and ideas. Right from SMS & MMS marketing to Push Notifications, App-Based marketing to In-game mobile marketing, the different forms of marketing is so immensely calibrated and calculated in the tech competitiveness that it is taking a whole new form of it. There has been a sensational evolution in it, yielding a whole new arena of marketing impact.

Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device. Now that mobile application market has raised its bar, business owners and aspiring entrepreneurs are trying to find the simplest but advantageous strategies where they can increase the revenue of their respective brands, business and products. As discussed above, we know about the ways to improve mobile marketing and generating revenue. But the main question we ask is how?

It has always been a tough task when there is a mode of going away from the trendy conventional era. Let’s consider the factors that will come into effect:

Flexibility and Feature-rich

Why do personal computers have lost the force to drive the people away when they couldn’t stop Googling every ‘WWW’ websites? The simple reason is that smart phones have been smarter and smarter day by day. What is the reason? Flexibility to use it effectively and easily, having best features than computers are some crucial factors that matters the most in mobile marketing.

Seen instantly

Before 10 years, you get an email, you open your mail box, see it and take action. Today, you get an email, gets the notification instantly, and there you go, the information and the data is at your touch in seconds. Yes, you are ‘Seen’ instantly, you are reached soon, and you are met expected. These all the factors look common but as far as mobile marketing is concerned, it is making a greater benefits to today’s business owners. You might be confused on how and why business comes into play. Well, you must be getting many E-mails in ‘Updates’ and ‘Promotions’ sections, text messages starting from ‘DZ’, or any weird prefix, that is nothing but a long chain of mobile marketing.

Increasing use of Mobile

People are using smart phones, tablets for their commuter life. Now, the more the users will increase, better the market reach will be. The dramatic increase of mobile has gradually maximized the potential to be seen by the population. More people will use mobile, more SMS can be send and more traction can occur.

Mobile Applications

Isn’t it fascinating that a concept of a ‘Mini-Computer’ that is now a smart phone and the huge space covering computer applications are now tinie-tiny mobile apps? That’s right. Mobile application development is one of the growing and developing fields in the M-commerce and technological sector. Mobile marketing is depending a lot on mobile apps as the brands are getting their business seen in the mobile apps as ‘Ads’-full or semi portion covering the screen.

 

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Comment by Bhavik Sarkhedi on October 13, 2016 at 7:52am

Awesome article.

Comment by Killian Johnson on October 20, 2016 at 8:15am

Mobile marketing is very niche-specific and very location-based as well. Some industries don't get any traffic from smart phone users, simply because of the service they are offering. What's more, the amount of smartphone users visiting your side greatly depends on the country your client base is in - the availability of Wi-Fi, 3/4G network coverage, etc.

Comment by Ecosmob Technologies Pvt. Ltd. on April 17, 2017 at 6:39am

It’s no secret that mobile search has eclipsed desktop search. However, online conversions from mobile still aren’t keeping pace with desktop. This is because mobile customers prefer to call you instead of fill out your form.  Android Application Development

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