If you market for localized businesses, you can understand the challenges that come with it. Compared to regular SEO marketing, local SEO takes a lot more skill and experience, since localized searches are constantly changing. In this article, we are going to talk about the top four ways you can help better increase your business's local ranking.
1. Start with the Basics
Now, before you get started on promoting keywords or links in your content, you need to first make sure your website is the best it can be. Also, you’re going to need to understand the importance of your business information and local reviews.
Google My Business
Google My Business is a great tool to help promote your business. Plus, it’s offered by Google which makes great products for your company to take advantage of such as G Suite.
To get started, you first need to create a unique description of your business with promotional keywords and links integrated into your content. Next, it’s time to choose what type of category your business is. The next page will prompt you to upload some pictures of your team, company, logo, etc. Following that you are going to need to add a phone number and business address that people can contact you from. Once you upload a profile picture and cover photo that represents your brand, the last steps are to list your hours and start getting reviews from customers.
Name, Address, and Phone Number (NAP)
The best way to cause less confusion of your NAP with your customers is to have it consistent across your Google My Business and your website. You should have your name, address, and phone number as detailed as possible across all your marketing platforms.
It’s also not a bad idea to take advantage of Schema.org to make sure search engines are accurately displaying your business information.
Since local reviews are so important to your online local rankings, it’s best to make sure you get dozens of them from current and past clients.
However, this doesn’t just mean getting Google reviews. In fact, other review sites such as Yelp, which is used by Apple Maps, are incredibly important to boosting your local ranking.
To start, simply get in touch with your clients and ask to leave reviews on these sites. You can even offer incentives to get reviews in faster.
2. Improve Your On-Page SEO
To use on-page SEO to help promote your local business, you’re going to have to dip into older SEO marketing tactics. Since on-page SEO content means more for online local rankings, it’s important that you make the most of your content.
First, you should make sure that your company’s website is capable of being used on mobile devices, since searching through businesses on apps is becoming more popular. The next step is to make sure that you add your business’s location, with a suitable keyboard, in your page title, home page's H1 tag, home page content, home page media, and website URL. Not to forget, you should also make sure you have a Google map representation of where your business is located on your home page.
Remember, keep all your NAP consistent across your platforms.
3. Gain SERP Click Through Rates (CTR)
The last way to help your business rank better locally is improving the SERP click through rate. This method directly links to Google’s Adwords measuring system. To help you improve your SERP click through rate, be sure to first set up your Scena.org markup, make your tag title easier to read, upload a meta description that is detailed and pertains to your business, and finally, connect your social media accounts.
Before you know it, your SERP CTR is going to increase, leading your rankings to increase locally and help your business become more successful.
4. Importance of Local Link Building
Building links within your SEO content are incredibly overlooked and often considered unimportant. However, that is the absolute opposite. In fact, local SEO depends more on links from local sites that can benefit your business, than regular SEO. It may seem weird to think you need fewer links from authoritative sites, but promoting other local website content that directly correlates to your business performs better on your local ranking. For example, if you are promoting your pool business Houston, you can feature a link in your content that directs to local pool builders in Houston.
Boosting your local business’s online local rankings can be a difficult process, but with the help of this guide, it should be much easier to accomplish. Remember, every detail counts online, make sure your content is not only easy to read yourself but also to your customers.