Electric car owners like to feel welcomed. All drivers want to feel driving their vehicle onto a business' lot comes without any worries. Business owners know they cannot ignore the needs of customers and their cars. Properly maintaining a parking lot and its various spaces definitely appeal to drivers who don't want to park their vehicles on the street or another hazardous area. Drivers of electric cars, however, may appreciate something extra special: a charging station.
Electric cars need to be plugged in and properly powered up in order to run in the most efficient way. Business owners with a good mind for marketing and branding might find installing a charging station could reap a few fantastic results. There are a few reasons why catering to an electric car owner would make good business sense.
Electric Cars Cost Money
A number of electric cars come with high retail sale prices. This means the owner likely has a decent amount of personal wealth. Otherwise, he/she would not be able to afford a luxury car. While auto insurance quotes comparison shopping helps cut costs, drivers of electric cars need to spend a lot of money on other things. At the very least, this indicates drivers of electric cars have a bit of discretionary income. This does make them good prospects for customers. Purchasing the vehicle shows they do like to spend money.
Connecting with Green Consciousness
Different things motivate people who purchase electric cars. One common thread among electric car owners is environmental consciousness. These vehicles represent an alternative to standard fossil fuel-powered autos. Owning an EV reflects a statement about living a greener life.
How does this help a business owner? Like does attract like. An environmentally conscious customer probably would choose to patronize a green business that share similar beliefs. Establishing a charging station at the business proudly and clearly makes an environmental statement. The statement won't go unnoticed by a segment of potential customers and draw those customers in.
Branding the Business
Marketing and branding go together. Branding helps establish a reputation and opinion about a particular business. Once a positive brand gets established, a business owner might reap various rewards. Environmental conscious does work towards establishing a brand. Adding a charging station does contribute to this and more. The addition of a charging station displays the business is modernized and hip. These are all good traits to have connected to a business. Seriously, there couldn't be too many negative branding results derived from installing a charging station at a business.
Helping to Meet a Need
Sad to say, there are just not that many charging stations in the United States. The number of electric cars on the road doesn't justify the expense of building a significant number of large-scale charging venues. A savvy entrepreneur sees an opportunity here. Drivers of electric cars need access to charging stations. Building one at the site of a business fills such a need. Owners of electric vehicles from all over, could head to the site of the business. And yes, this means the business may get a nice influx of new customers. Consider the inclusion of the charging station a good investment.
The Costs of Installing a Charging Station
Businesses must keep costs under control or else they run the risk of losing money. Purchasing and installing a charging station might seem a bit risky for certain business owners. As long as the process starts out small, the investment might not need to be that much. Start small with a single outlet. Don't put several in at once right off the bat. A single 120-volt or 240-volt charger will be appreciated by drivers. Gauge how much they use the chargers before adding a new one. Be sensible with the installation of charging stations and rewards may follow.