SEO Hacks: How to Compete with Giants as a Small Business

In the business world, not everyone gets the same start. You see, some companies barely manage to gather enough money for the launch, while there are those who begin their first corporate year with a nearly unlimited budget. The longer this progresses, the greater the gap between these two types of companies becomes. Still, it would be absurd to claim that the size of the company and their initial budget are all that it takes for success. In the digital world, the difference is not that great.

You see, your much wealthier competitor may have luxuriously decorated office space downtown, but an online visitor sees only two things: the quality of your website and its position on search engines. Both of these can be improved through elaborate SEO efforts. Here are a few hacks you might find particularly useful.

  1. Research Your Competition

Before you even start with your SEO campaign, it might be worth your while to do some research. What we mean by this is visiting websites, blogs and social media profiles of your competitors and seeing what they have to offer. A popular proverb (attributed to various authors) claims that borrowing from one is plagiarism while borrowing from many is called research. Sure, you don’t have to copy-paste elements you see on pages of your competitors, you can simply look for a research they stumbled upon (or even done themselves) and use its findings to your own benefit.

  1. Think about Local Search

Next thing you need to keep in mind is that sometimes in order to secure an immediate success, you might want to start with a local SEO campaign. Instead of spinning the same story over and over again, you could instead try to point out a single peculiarity of your business, like its location. The easiest way to do so is to add ‘near’ parameter to your website’s URL. Aside from this, you could also get a software that would allow you to target specific area through GPS and focus your marketing efforts there. According to experts behind GWM SEO, every business requires a hand-tailored digital marketing campaign. In other words, when it comes to the SEO, there are no one-size-fits-all solutions.

  1. Accelerated Mobile Pages

In 2017 the majority of people browse the internet through their smartphones. Therefore, the best way to reach out to them would be to build accelerated mobile pages (AMP). Even though this may sound complicated to some, all you need to do is streamline HTML and CSS and disable JavaScript completely. In this way, you get a page that gives instant response to mobile users. This increase in speed of your website can result in a much lower bounce rate and much greater Google rank. In other words, making an accelerated mobile page boosts your search engine rating both directly and indirectly.

  1. Google is Not the Only One Out There

One of the things you need to keep in mind is that Google is not the only search engine out there that is worth your attention. Sure, some people will probably assume that we are talking about Bing or Yahoo, alas, this is not the case. You see, at the moment, YouTube is the second largest search engine out there and Facebook is slowly creeping behind. This is why focusing your visibility across both of these networks might definitely be worth your attention.

  1. Both Quantity and Quality

Finally, while everyone knows that quality content has the potential of getting you to the top in no time, on its own, it is not enough. You see, quantity is a quality on its own. By failing to upload things regularly you are simply allowing your audience to forget you, therefore, driving your traffic into the ground. In order to avoid this, make sure to upload something as often as you can. Of course, we are not suggesting you should make a lot of pointless filler content. Instead, you could just give your audience an update, post an interesting image or simply get a teaser trailer for your next content piece out there.

The best thing about SEO is that it really is anyone’s game. Sure, it would be absurd claiming that money doesn’t play a role in an SEO campaign, but it doesn’t play nearly as big of an impact as it does in other fields of marketing. In other words, SEO values resourcefulness more than it does resources. This notion alone is definitely something you should have in mind.

 

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