If you're in SEO or web development (or if you are looking to build a website for your own business), you've probably heard the term one-page or single-page website.
Simply put, these are the websites that consist of just one HTML page, and all the needed sections of the site sit on this same page. Like any other website, one-pagers do generally have a menu bar on top. Yet instead of loading new content on new pages, this menu simply scrolls a single page up or down, navigating the user to a particular content section.
One-page websites are trendy and look fancy. That is why more and more companies (you can find examples in any industry, from e-commerce to web design agencies or local restaurants) are choosing them over elaborate multi-pagers. However, besides a number of benefits, websites of this type also have their drawbacks, with SEO being the biggest one.
So, should you choose a one-page website for your business? And how do you make the most of it in terms of SEO? The answers are here for you in my today's post.
Step 1. Deciding if a one-page website is good for your business
Since we're on an SEO blog, our first and foremost concern is obvious:
"Are one-page websites good for SEO?"
And… The short answer is no.
However hard you try, with a one-pager you won't be able to drive a lot of search traffic. Simply because you won't have enough content to target a wide range of keywords and topics. Thus, if you hope Google to be the key source of new customers for your biz, a one-page website could be your biggest mistake. And if you already have a one-pager, you'd better change it to a bigger multi-page site.
However, different businesses have different needs. And at a certain point in time, you might have no resources and strategic plans to launch a full-fledged SEO campaign. If this is the case, and if your SEO goal is to simply be findable when people search for your brand name (plus a few most important keywords), a one-pager might be a great fit.
Step 2. Making your one-page website SEO-friendly
Ok, so what are the tips and tricks to optimizing a one-pager? Not surprisingly, your process is going to consist of largely the same steps as always. However, with a little twist.
1. Keyword planning and mapping
If you've been into traditional SEO for quite some time, there's no need for me to explain how important it is to research and map your keywords when dealing with a big website. Seems like there's nothing to research and map for a one-pager? Think twice. If you want to get hold of all the SEO traffic you can, you need to:
• Research your keywords even more thoroughly.
• Group keywords thematically and map them to your content sections.
2. Structuring and optimizing your content
Now that you've defined a suitable set of keywords for each section of your site, we need to distinguish these sections for crawlers and optimize them.
• Separate content sections with <div>s.
• Create an H1 tag for each of the sections.
• Optimize each section for its keywords.
3. Setting up the anchor links
Anchor links are the links that take you to a specific place within a web page. In the case of a one-page website, they are the main navigation elements sending users to this or that section of your content.
And since we know that Google does take them into account when crawling websites, we have to use this opportunity for keyword optimization.
4. Optimizing page speed
Now that all of your content and resources are located on one page, the page might become quite large and slow to load. That's why you'll need to make sure your site makes good use of the "lazy load" effect.
"Lazy load" means that new content sections are being dynamically loaded in as the user scrolls or navigates to them. Thus, only the content that is being viewed in the user's browser at that moment is loaded. This is both less taxing on a server and provides a better user experience (especially on mobile devices with limited bandwidth).
5. Building backlinks
Link building is important for all sites, but it's especially critical for small sites without an abundance of content. Since your usual on-page optimization may be limited, you'll need to rely even more on links to drive rankings and traffic.
The main advantage you have here is time. Take all the time you'd normally spend on blog posts and page content, and use it to build relationships that can eventually earn you links.
Step 3. Implementing the analytics
Another specific trait of one-page websites that you need to be aware of is analytics.
It's much harder to analyze the performance of a one-page website than that of a multi-page one. With a multi-page website, you can look at page views and conversions to figure out what's working and what isn't. With a single-page site (with a standard setup of your Google Analytics account) all your page views will be calculated as bounced.
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