Guerilla marketing is usually popular at small businesses. No wonder: It is a cheap way to promote your business, and it can result in valuable PR if the creative idea is edgy and fun.
In Scandinavia where I do business, guerilla marketing is however seldom used. I think it's a shame because it so challenging to work with and the potential ROI is enormous.
Any case stories ?
Have any of you experienced effective/interesting/funfilled/provokative or simply dead boring guerilla marketing ? If so please share them with the rest of us. It is usually a lot of fun to read such case stories...
Søren Baron Rom
PS: you are wellcome to visit my blog on guerilla marketing (or guerilla markedsføring) but be warned: it's in Danish, so the Google Translate tool might come in handy
Link to the blog: Blog on Guerilla Marketing'