Wholesalers play a huge and fundamental role in the process of getting manufactured products into the hands of customers.
Retailers, such as pound shops and other discount stores, rely upon wholesalers to purchase their stock in bulk to ensure profitably.
A wholesaler’s catalogue can consist of a wide range of products and brands that are usually available in large bulk quantities.
Savvy businesses and retailers with a strong acumen will use the wholesalers and turn their company into a multi-million pound fortress.
There are many reasons why retailers source their product from wholesalers. For starters, the cost of products is significantly lower. Retailers can get more for their investment, and it turn, pass those savings onto their customers and even market their store as a discount store, attracting attention.
Purchasing from a wholesaler is also easier and more efficient. As wholesalers provide such a stunning array of products and brands, retailers and traders can purchase all of their stock at once.
This is faster and allows the retailer or trader more time to focus on other aspects of their business, and ultimately improve the business and its profitability as a whole.
Some wholesalers also offer pound lines or pound plus lines, to offer even more value for money.
Moreover, most wholesalers will actually deliver your goods and stock to your doorstep. This is of course advantageous for businesses that can’t afford to waste funds physically attaining their stock.
No matter what product your business or industry is trading, it is very likely that there is a wholesaler to facilitate your needs.
Whether you’re trading toys, car parts, electrical supplies or farm produce, there will be a wholesale company that supplies an array of products and can play an instrumental role in maximising the profitability of your enterprise.
Most wholesalers have an account system in place in order to establish partnerships with retailers to further enhance profitability for both parties. This can improve your business in a variety of ways.
Firstly, you can become affluent with the wholesalers’ stock and system, creating a seamless and systematic partnership. As the retailer become accustomed to the wholesaler, they will understand how to get more for their money, accelerating their business further.
Also, there is a good chance that the wholesaler will have a loyalty system in which retailers will earn points and get more for their money. If a retailer purchases their stock from a wholesaler frequently, they may receive specials offers and develop a unique partnership.
It should also be noted that the possibility of a stronger negotiating position is possible, as some suppliers can be negotiated with.
There is no doubt that purchasing from a wholesaler benefits the retailer, for all of the reasons mentioned. But it’s important that the retailer learns how to make the most out of the wholesaler; they should constantly be looking out for fruitful partnerships and bargain offers.