Are you considering the idea to start a bookkeeping business? This might be one of the best decisions you ever make.
And, how can I say this? Glad you asked.
Entrepreneur Magazine ranks bookkeeping as the #1 most profitable business in existence.
In addition to a bookkeeping business being a cash-cow, it also has built-in demand. Every business in the world is required to maintain accurate bookkeeping records. Business owners need to know where their money is coming from and where it is going…
…enter the great bookkeeper.
Business owners (we also call them entrepreneurs) need a great bookkeeper to make sure their financial records are in order.
However, entrepreneurs WANT more; they long for a bookkeeper that goes beyond bean-counting and helps their business to be more profitable.
With the advancement of cloud-based bookkeeping applications, bookkeepers now focus less on the boring aspects of the profession such as data entry, and can focus on providing real value to entrepreneurs in the form of advice.
And, that advice helps business owners to be more profitable. A more profitable client means you earn more money too. It’s a win-win scenario.
What does all of this mean for YOU? Is there a benefit for you to start a bookkeeping business? Let’s see…
…Starting a bookkeeping business gives you:
A Flexible Schedule: most of your work as a bookkeeping business owner can be done when it’s convenient for you. Maybe you’re a night owl or early bird.
It’s up to you. Now, there are times when you have to work around your client’s schedule; but that’s not too often.
Ability to choose how much you work: do you want to run your bookkeeping business full-time, part-time or somewhere in between?
You are in control of your own destiny. Of course, this is all about putting life back into the proverbial work-life balance.
The power to determine with whom you work: life is way too short to work with jerks. Maybe your boss is one. Or, maybe you just want to serve people you can relate to.
With a job, you have no such luxury. With your bookkeeping business? YES!
Freedom to work wherever you want: want to work in your PJs from the kitchen table? No worries.
Feel like going to the coffee shop? You can do that too. Since this is your VIRTUAL bookkeeping business, you never go on-site to visit your clients.
Great earning potential: remember, Entrepreneur Magazine ranks bookkeeping as the #1 most profitable business that you can operate. More profitable than doctors offices.
The key is to provide your clients with tremendous value. This means higher earnings for you.
Be there for your life’s precious moments: maybe it’s your son’s first basketball game or your daughter’s recital.
Maybe it’s that family vacation you’ve always dreamed of. These are the irreplaceable moments that you get to be a part of!
Let’s get one thing clear up front: to start a bookkeeping business is NOT for everyone. There are certain character traits that you need to have in order to be a success.
I have trained 1,887 bookkeepers (and counting) over the course of my career. I’ve learned what separates the great bookkeepers from the average bookkeepers. And, by the way, the GREAT earners from the average earners.
To help determine if YOU will make a great bookkeeper, I’ve compiled a list of seven (7) key character traits that all great bookkeepers share.
Before you discover the seven key character traits, I would like for you to pause and write down what you think they are. Go on, I will wait. :)
Ok, you’re back! Awesome…without further ado…let’s look at the character traits you need in order to start a bookkeeping business.
While that is certainly wonderful if you can, we don’t live inside a pretend world.As for starting a bookkeeping business, a positive outlook means that ~ regardless of what happens ~ you KNOW (without a doubt) that you will prevail. You know that your SUCCESS is a given. You don’t always know HOW you will succeed. Sometimes you have to make that up as you go.
Being a successful entrepreneur is sometimes lonely. There are no help desks, bosses to ask for help or resources to tap into other than your own ability.To be confident in your own ability; that, my friend, is a positive attitude.
In the world of starting a bookkeeping business, being a difference maker is all about impact. This impact is to help your client, the entrepreneur, to succeed. And not just in terms of dollars and cents.
Remember in trait #7 above when I said it’s sometimes lonely for entrepreneurs? Your clients are no exception. Just like you, they have no one to turn to in most situations. To understand this fact is the root of a special relationship between you and your client.
Yes, the main focus of your difference-making ability is on finances: make more money, get rid of debt, more cash flow, etc.However, as a great bookkeeper, you look beyond just making money, and look at the big picture. And, guess what… It’s so FREAKIN’ SIMPLE to do this – IF…
…YOU are a difference-maker.
And bookkeepers who are difference makers with positive attitudes make a LOT more money than those without these key character traits.
Well, it should be. However, it’s important for you know, up front, that to start a bookkeeping business requires hard work. I liken this to having a new-born. When the baby is first introduced to the world, she requires around the clock attention. This means lots of sleepless nights.
To start a bookkeeping business: it’s not about diaper-changes and the like, but it does require a lot of your attention. Especially during the first months and years of existence.But, oh the rewards! I always say that it’s a short-term sacrifice for a lifetime of benefit.
Now, I am NOT the most organized guy in the world, so I rely on systems and software to help me. Luckily, “there’s an app for that”!
All the tools you (and I) need to keep our ducks in a row are out there.However, you must be somewhat organized to be a great bookkeeper. Slobs need not apply…
We must be able to look at the work that needs to be performed and prioritize it to meet or beat any deadlines. Most days this is easy-peasy. Some days, however, it gets a bit dicey.
Bookkeeping has times of peak workload and then down times.One of the systems we help students to implement is all about productivity – getting the most stuff done in the shortest time possible.
Mix in organization with productivity and you’re off to the races.
Enough said, right?
How about you?
Was personable and caring on your original list?
Bookkeeping is first and foremost a RELATIONSHIP BUSINESS.
While numbers are important, that is not why business owners pay you the “big bucks” so to speak. Numbers are numbers and if we try to compete on this level as bookkeepers, we are viewed as a commodity.
However, when we let our personality shine through and show business owners that we truly care and are personable – well, that is something unique to YOU.
Being personable means that you can speak to your client on their level. No fancy bookkeeping talk here; just plain and simple explanations about what’s going on in their business. And, more important, how they can make their business better.
The great news is: it is simple to speak simple…to your clients that is. One of the things we teach our students who start a bookkeeping business is how to talk to their clients in a way they understand and appreciate.You see, entrepreneurs are prideful people. (That includes me as well.) We don’t like to admit that we don’t know something. So, if you speak to them with a lot of fancy bookkeeping mumbo-jumbo, they won’t understand. To make matters worse, they won’t ask you to explain.
This is what leads to frustrated clients. And a frustrated client won’t be a client too much longer.
And there is such an easy solution. (More on this later.)
In short, they mean a lot!
Before you start a bookkeeping business, you need to be honest with yourself about your ability to succeed. You want to make sure bookkeeping is a good fit for you.
Here is a simple 2-part exercise for you to complete BEFORE you start a bookkeeping business.
Once you determine you have the seedlings of the seven character traits of a great bookkeeper, you need to answer this question:
“Why do I want to start a bookkeeping business?”
Before we dive into this philosophical experience, I want you to think back to Halloween as a kid. Really, think back and recall your costumes over the years.
Ghosts. Goblins. Army men. Princesses. Doctors…Bookkeepers.
Wait, bookkeepers? What?
Ok, so none of us, when we were kids, aspired to become bookkeepers. While bookkeeping is one of the noblest and most-needed professions, you have a deeper reason to start a bookkeeping business.
Your job is to outline, in specific terms, why you want to start a bookkeeping business.
Is it so that you can earn a great living in a respectable profession?
Are you starting a bookkeeping business so that you can be there for all of your kids events?
Do you want this so that you can travel, work from anywhere at almost anytime?
You must be clear on WHY you want to start a bookkeeping business.
And why is this WHY important? Well, your why is what gets you through the rough patches.
Your big why is what causes you to push forward through the pain. In short, your why is the rocket fuel that propels you into the stratosphere of success.
I enjoy this fun activity. But, I will warn you: it’s a bit woo-woo. You know, like head / psychological stuff. Mindset.
As a man, I used to be too proud to do woo-woo. Now, since I’ve changed my attitude toward it, my life and business have been transformed. And, not just a little transformation – a boat load.
Here’s what you do:
At this point you’ve determined you have the seven character traits of a great bookkeeper. And, you are crystal clear on why it is you wish to start a bookkeeping business.
That’s great news.
However, there are a few questions that should be swirling around your head. Questions like:
These are all important questions. And, you need to know the answers BEFORE you dive into the bookkeeping business pool.
I will cut to the chase: this is NOT a big deal.
What IS a big deal are the seven character traits and knowing your big why.
You see, when I owned my accounting firm, we did tons of bookkeeping. Which meant, I needed lots of great bookkeepers to serve our clients.
The problem was (and still is)…GREAT BOOKKEEPERS ARE HARD TO FIND!
It seemed that every bookkeeper I hired with lots of “experience” turned out to really suck at bookkeeping. Weird!
I needed great bookkeepers. And finding a great bookkeeper is like locating The Loch Ness Monster. So, I improvised…
…I began to hire quality people who I knew were: personable, caring, hard-working, etc., etc. I then trained them to become great bookkeepers.
Now, in all fairness, this training did NOT happen overnight. It took time.
But, the more rookie bookkeepers I trained, the more efficient our training program became.
“What does this have to do with me?”, you might be asking. Everything.
Our bookkeeper training cuts through the clutter. It focuses on what you need to know in order to become a great bookkeeper and tosses all the garbage you don’t need to know into the trash.
Even though you have no prior bookkeeping experience, relax. It’s okay. No worries mon as they say in Jamaica.
Make sure you have the seven character traits. Know your big why.
Then, find a hands-on, roll-up-your-sleeves bookkeeping course. One that rocks and shows you how to be a great bookkeeper in a “paint by numbers” format.
A follow-up question I get is: “Well, I DO have bookkeeping / accounting experience. Does this help or hurt me?”
Answer: it depends…nice cop out Ben.
It hurts if you are set in your ways and won’t adapt to the new way of bookkeeping. It helps if you are receptive to a new and better way to serve your clients.
Ever see the movie Sandlot? It’s one of my all time favorites.
There’s a part where someone asks how long Mean Ol’ Mr. Myrtles has to keep his dog caged. And the police chief answers: “Forever…forever…forever.”
It certainly does NOT take you forever to start a bookkeeping business.
However, it does take some time for you to immerse yourself into learning the Xs and Os of bookkeeping as well as how to setup and market your business.
Our comprehensive bookkeeping business course, Bookkeeper Business Launch, is designed to be completed in ten (10) weeks. Some students even get their first client while still in the course! I know, crazy.
While we design Bookkeeper Business Launch for you to start a bookkeeping business in 10 weeks, it’s really up to you. If you can focus full-time on starting your bookkeeping business, then it will take far less time to launch.
Look, bookkeeping is a simple business. But, that does NOT mean that it is easy. Nothing in life that has lasting worth is easy. Again, it is a short-term sacrifice for a lifetime of benefit.
Bottom line: you can be up and running in as little as ten weeks. It’s all up to you mi amigo! You control your own destiny.
Starting your bookkeeping business costs a lot less than you might expect.
And remember bookkeeping is the #1 most profitable business. This is a virtual bookkeeping business, so you will definitely need:
Beyond these three key items, here are the other startup costs you can expect when you start a bookkeeping business:
Okay, if I did my math right (please, say I did else I might need to find a new line of work) – that means your estimated startup costs are about $1,404.
If you’re a thrifty person, I know you can reduce that amount. And, some of the items I list above you can hold off on purchasing right away.
Most businesses cost tens if not hundreds of thousands of dollars to launch.
But not your bookkeeping business! Get going for less than $1,500 smackers…in the world’s #1 most profitable business. All kidding aside, that’s pretty cool!
Every craftsman (or craftswoman :)) needs his handy-dandy toolkit.
To help him finish the job to the best of his ability, in the least amount of time possible, to deliver a high-quality finished product.
Before you dive into your discovery of the EXACT tools, technology and professional certification you need to start a bookkeeping business, there is a critical mindset you must adopt.
Bookkeeping is an honorable, time-tested PROFESSION. And while there are currently no laws or regulations in the United States that stipulate you must be licensed, you still must adhere to this truth:
“AS A BOOKKEEPER, I AM A PROFESSIONAL. AS A BOOKKEEPING PROFESSIONAL, I MUST CONTINUE TO DEVELOP MY CHOSEN CRAFT AND EACH DAY STRIVE TO BECOME BETTER THAN THE PREVIOUS.”
As we hold onto this professional’s mentality, let’s now shift our focus to the exact tools, technology and certifications you need.
Above, in the “how much does it cost to start” section, we covered some of the specific pieces of technology and tools you need to start a bookkeeping business.
Right now, I want to discuss the MOST important thing you need: a solid bookkeeping application.
A carpenter’s go-to tool is the hammer. Or, the nail-gun.
As a great bookkeeper, your go-to tool is the bookkeeping application. (BTW: from here out, I will call it your bookkeeping app.)
There is one bookkeeping app that I am IN LOVE WITH. More on it in just a moment.
To begin, I want to give you some qualifications on ANY software you use to serve your bookkeeping clients:
Now that you know the criteria from which to judge bookkeeping and peripheral applications, let’s talk about the work-horse application which I love.
XERO is the bomb…the cat’s meow…the Cadillac of bookkeeping applications, in my humble opinion.
People are shocked when I say this. They ask me about that big-bad bookkeeping application that most entrepreneurs use. These people want to know WHY I prefer Xero over all others.
So, here goes: it’s not because Xero’s application is so much more awesome.
It’s not because it has some fancy gizmo that slices through an aluminum can then cuts a tomato.
It’s ALL BECAUSE OF THEIR PEOPLE and their attention to serving you – the professional bookkeeper.
If ever I have a need, I pick up the phone and am on the line with a Xero rep who seems to really care. And, wants to help.
You see, the folks at Xero are smart cookies. They focus on serving professional bookkeepers and accountants. The reason is simple: if they “sell” you on their service, they realize you can bring them multiple clients to use their bookkeeping application.
This professional-centric approach is a win-win-win (you, your client and Xero.)
I’ve had the pleasure of developing a professional and personal relationship with Xero’s Head of Bookkeeping, Melanie Power.
When our venture began, she reached out to embrace us and ask how she, and Xero, could help us make an impact. That floored me.
I tried REAL HARD to get other bookkeeping application folks to support us, to no joy. To me, this says a lot about Xero as a company and a culture.
One of the elements I appreciate about Melanie is her “been there, done that” experience. Melanie started a bookkeeping business with no clients. Within one year, Melanie developed a thriving bookkeeping practice with more than 100 clients.
Melanie describes her current role with Xero as: “being the voice of bookkeepers everywhere.”
I asked Melanie about her affiliation with Xero. (By the way, Melanie still runs her thriving bookkeeping practice while serving as Head of Bookkeeping for Xero.)
Melanie says: “I discovered cloud bookkeeping software…Xero…that allowed the data entry process to happen very quickly. From that point, I realized I’d found gold.
It (Xero) freed me up to have the really important things happen…the conversation with the client about what’s going on in their life and business and helping them to make better business decisions.”
Hmmmm, sounds to me like Mel exhibits some of those seven core characteristics. What say you?
Xero can help you to start your bookkeeping business. More important, Xero can help you to deliver an outstanding service to your clients.
Xero is your hammer.
It’s true: in the United States, bookkeepers are not required to be licensed, certified or ordained. :)
But the people who paint your toes and nails? Yes, they are licensed and certified! What gives?
Let me urge you to do one thing as you start your bookkeeping business: become a professional and get your certification.
Now, there are several “bodies” that offer up certifications to the bookkeeping profession. However, the one we like (and recommend) is the Institute of Certified Bookkeepers (ICB).
ICB (Institute of Certified Bookkeepers) is the largest bookkeeping institute in the world. It sets the recognized standards/qualifications of the bookkeeping profession.
ICB provides continuous support to its members to ensure they have all of the current information regarding the laws and ethics. The ICB also makes sure its members provide excellent service to businesses.
ICB USA exists to make sure people understand the vital role bookkeepers play, and a bookkeeper’s worth in the preservation of the American economy.
Being a part of ICB is proof that you are a capable/qualified bookkeeper.
“ICB USA understands how important it is to the small business industry, and to the overall US economy, to have bookkeepers who are trained and independently certified,” said Jan Haugo, ICB USA CEO.
Jan goes on to say: “…we are confident that Bookkeeper Business Launch will maintain the high standard of education required for students to pass our stringent exams. Once ICB students have been certified and upgraded into ICB membership, any employer or client can be sure that they are fully up to the task.”
Yes, the bookkeeping apps are great. These apps take care of the daily number crunching and data entry, but that’s ALL they do.
Awesome bookkeeping apps can’t replace YOU. You are an awesome human being, and use the information provided by the bookkeeping apps to help your clients improve their businesses.
This is a win-win for you and your client. They get better service, and YOU make more money.
Bookkeeping apps eliminate a lot of the busy work bookkeepers were required to complete…even just 5 years ago… and free you up to deliver premium service at premium rates.
The ability to go above and beyond number-crunching is crucial if you want to become a great bookkeeper and earn a great living.
The late Zig Ziglar – one of the most brilliant men on motivation and human relationships – said, “People won’t care how much you know until they know how much you care.”
That care will never be replaced by a machine or an app. This is all you as a great bookkeeper!
Remember that the #1 character trait was being personable and caring.
The bookkeeping apps can run the numbers, but only a great bookkeeper can interpret the data, and translate it into simple language that the client understands. And do these things in a personable and caring way.
We just talked about how to spend money… ICK :(
Let’s talk about how you MAKE money… YAY!
Because, without clients, you don’t have a business…you have a hobby.
There are many ways to get clients. What works for you may be different than what works for someone else, but there is ONE killer way that works for everybody!
It is the easiest and fastest way to get great clients. And the kicker….it’s pretty much FREE!
As of this writing, we are in creation-mode of the ultimate marketing guide for professional bookkeepers. This will be a free resource for those who wish to acquire cool, high-paying clients.
Information is useless.
Implementation is POWER!
So, let’s iron out your implementation / action plan…
My first recommendation is for you to take our free, 3-part training on how to start a bookkeeping business.
You discovered why starting a bookkeeping business could be one of the best decisions of your life:
And the list of benefits goes on and on.
Bottom line is: take action. If you determine that starting a bookkeeping business is right for you – JUST DO IT! Believe in yourself and you WILL prevail.
Speaking of prevailing, I would like to introduce you to a very special friend. Her name is Callie Sitek and she is an original member of our pilot group of bookkeepers.
Callie, like most people, wanted a career that provided her with a sense of accomplishment, good pay and a home/work balance that fit her family’s schedule.
Callie has become a very successful bookkeeper and has graciously agreed to share her experiences and even some personal tips.
I’m sure she will answer many of the questions that you have racing through your mind. So, I invite you to listen to the following interview with Callie and benefit from someone who has gone down the career path.
This article was originally posted in: Start a Bookkeeping Business