Image memes may be a passing fad, but they've been hot long enough for marketers to consider taking advantage of their popularity. Not sure what a meme is? Read this: http://www.qualitylogoproducts.com/blog/7-things-marketers-should-k...
How do you make use of a Web phenomenon that features grumpy cats, grotesque cartoon
characters and random unaware celebrities? Here are a few tips based on my experience.
- Choose a topic relevant to your audience or business that's general enough to allow room for some creative brainstorming. For instance if you provide consulting services for human resources, choose a topic like "conflict in the workplace." Get some people together who have heard of memes and riff on the topic to come up with examples of conflicts.
- Go to a site like the wonderful http://memegenerator.net site and get familiar with the different meme characters out there and what their particular theme is. If you want to look clueless and unhip, use the wrong theme with the wrong meme. Make sure to go through plenty of examples so you're in on the joke.
- Have your brainstorm group generate as many as they can and save them in a central folder. Give a hard deadline for when they have to be done and provide a prize. The deadline will foster creativity, trust me. As far as how edgy you can get, that's up to you and your brand.
- Let everyone vote on their top 5 favorites. I've used Trello to both store and vote on the candidates and it worked well.
- Add some very subtle branding to each winner (your URL or company name), post the best memes on your blog, scatter them through your social media channels (especially Pinterest and Instagram) and use the tamer ones in sales decks. You may catch lightning in a bottle with one of them and see it take off, spreading your brand around the Web.
Good luck and happy meme-ing!