What local SEO means for your business

Local SEO is hot and happening topic in SEO world. Many companies follow these trends and doing good businesses. Therefore, do not wait any longer and look at what local SEO can do for your local business.

Why local SEO?

In 2017, more and more searches are locally oriented. In addition, these searches are also becoming increasingly popular on mobile. This strong growth on mobile devices means that it is no longer being searched from a fixed location, as happened a few years ago from desktop.

What is local SEO?

Local SEO means to optimize your website on locally-oriented search terms. This means that when someone searches for your business, your website will rank higher than someone who is not in the neighborhood.

Applicable tips & tricks for local SEO

Local SEO basically does not include any work other than regular SEO. Finally, you just need to optimize a page for a particular search term. However, there are a number of options that can support your local SEO strategy. I would like to share a number of directly applicable tips and tricks with you.

Content:

Without content and a  landing pages, there is no local SEO because these pages and content organized by keyword and locality. Content writing have the highest priority within the content strategy. Always provide unique, relevant content. Work with clear call to actions. And last but not least: make sure the mobile page is optimized. You can then expand your content with rich snippets. Rich snippets make your search results more noticeable and teach search engines more about the content of the page.

  • Address details
  • phone number
  • Opening hours

If you want to use rich snippets, you can find the right markup on schema.org and then test through Google's Structured Data testing tool.

Technology:

Technology also an important SEO pillar for local SEO. First of all, it is important that you link to the individual landing pages per location. In practice, it is sometimes found that websites work with a store locator. From usability point of view, this is not wrong. When this store locator uses JavaScript, it is less favorable from an SEO point of view. Taking into account local SEO, you may choose to link from a summary page to the individual landing pages organized by business. Also, do not forget to include these landing pages in the footer.

Link building

From the major Local SEO Ranking Factors, link building was still found to be very important for local SEO. In particular, the number of backlinks and the inclusion of the main search term is still very important. You are therefore well placed to invest in quality link building for local SEO. Remember focus on gathering good backlinks that fit your website. When the keyword in combination with the place / county is included in the anchor text, your goal has been reached.

Google My Business Page

Before Google Business started calling in 2014, Google Maps, Google Places, Google Plus, and Google+ Local did not see the forest anymore. With Google My Business, you are managing the data for your business in an environment. Remember the address, phone number, opening hours and pictures. You do not have to do this on different platforms.

2017

It is expected that local SEO will continue to grow in 2017. The number of mobile searches is still rising and local search intent is increasing. By smartly responding to this development, there are many opportunities for you as a local (operating) company.

Be competitive and start planning your local SEO strategy today.

Also Check: How WeDigTech - A Website Design Company in LA hack local SEO results in short Time.

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