Local search engine optimization is an online marketing strategy that helps you promote your products and services to the local customers at the exact time they are searching for local businesses. The method uses a combination of strategies that include getting ranked on search engines and getting featured on business directories among other things. So, what really makes local search engine optimization so important? The purpose of this post is to answer this question.
It is obvious that there are some people who still use the printed phone books to find local businesses. Even so, the majority of people use the Internet to find information on the local businesses. Studies show that 96% of PC owners have conducted local searches whereas 46% of Google searches are usually local. Statistics also show that 78% of local mobile searches lead to offline purchases. As you promote your website, you must bear in mind the aforementioned statistics and promote for the local customers.
The reason why people do a local search is so as to find specific products, services or businesses. People conducting a local search want to take immediate action. Making use of local SEO will help position your business and better promote what you are offering to the local customers. The best time to connect with customers is when they really need you.
Local marketing has been found to have a higher conversion rate than traditional advertising. The success of local search engine optimization has been found to be 50% more than that of most directories. Getting your brand listed on quality online directory sites will help convert 1 in 2 leads.
Mobile devices have grown significantly over the last decade. As a result, most people use their mobile devices to access the Internet. Google is also giving priority to websites that are mobile-friendly when it comes to ranking. The local strategies cover both the PC and mobile users.
Local optimization leaves little wasted exposure. This is unlike the traditional advertising methods like leaflets, local newspapers and direct mail. The strategy helps you reach your target customers when they really need you. This is what has made the strategies both cost-effective and efficient.
Competing against big companies can be hard especially if you are on a limited budget. You have to stand out. One way of doing this is through local optimization. Studies show that only 44% of the businesses have claimed Google My Business. This is a free listing offered by Google. It is available for all businesses. Getting listed here will boost your chances of showing up high in the local searches.
There are many more reasons why you should consider investing more in local search engine optimization. The key is to keep up with the trends and always act within the set rules when optimizing your business. There is no harm in working with a professional service provider too.