Winners have a strong brand. Do you? A lesson on branding from The X Factor USA

I’ve been trying to explain the importance of branding to people all year and then recently I watched the final of The X Factor USA and I saw the power of brand building in action… in a way I think will help people understand.

The three finalists had each been working hard on their personal brand the entire competition:

Carlito Olivero is a Hispanic competitor from the Bronx who has been an underdog all the way, even ending up in the bottom two twice.  Every week he tells America that he’s a fighter.  He tells them he’s come from the gutter, and he’s going to work hard and fight his way to the top.  This is his brand.  This is what he stands for.  And we all love a fighter.

Jeff Gutt is a single dad who is inspired by his three year old son.  He was depressed and gave up music until his son came along. He needs to win for his son.  We’ve all bought into his story.  He stands for sacrifice, determination and parenthood.  He stands for hope. He’s a father. That’s his brand.  We are routing for him to win for his son.

Alex and Sierra are the beautiful young couple who are madly in love.  They are the lovers of the competition. They both have wonderful voices and sing into each other’s eyes week on week.  They stand for love.  That’s their brand.  Love.  And who doesn’t want to believe in love?

 

Do you see what I’m saying here?  In the X Factor the winner is chosen by the vote of several million viewers.  But it’s not just about the singing. The good contestants have not just demonstrated their talent.  They have also shown us what they stand for.  We have fallen for their story and what the values they represent to us.  We have an emotional connection to what they are about not just what they do.

In the real world (because we can’t all be X Factor stars), your brand is what your business stands for, not just your product or service.  You have to sell an emotional connection.

In the X Factor final, love won the day.  What does your brand stand for that will make you a winner in your world?

Best,

From the desk of Liber8me.  

From the desk of Liber8me.  Business mentors and publisher of Liber8 Your Business: The revolutionary business planning technique...

Business mentors and publisher of Liber8 Your Business… HERE NOW! : www.liber8yourbusiness.com

To join a group of committed business owners on a fast track journey to a saleable business, click here for more information:  http://liber8yourbusiness.com/mentoring/group/

Having successfully built and sold two businesses, Laura is a proven entrepreneur who now gives regular talks to business groups about creating freedom from business. Liber8me is Laura's entrepreneurial response to the need for a practical guide to creating wealth and freedom from your business. True to Laura's passion, Liber8me is the most leveraged way for her to share her experiences and ideas with as many people as possible...all of her business mentoring skills combined into one easy to access, cost effective online business mentoring programme.

Contact: Laura Humphreys

Web:http://www.liber8me.com/

Email: laura@liber8me.com

From the desk of Liber8me.  

From the desk of Liber8me.  Business mentors and publisher of Liber8 Your Business: The revolutionary business planning technique...

Business mentors and publisher of Liber8 Your Business… coming soon, register your interest here: www.liber8yourbusiness.com

To join a group of committed business owners on a fast track journey to a saleable business, click here for more information:  http://www.liber8me.com/the-acceler8me-programme/

Having successfully built and sold two businesses, Laura is a proven entrepreneur who now gives regular talks to business groups about creating freedom from business. Liber8me is Laura's entrepreneurial response to the need for a practical guide to creating wealth and freedom from your business. True to Laura's passion, Liber8me is the most leveraged way for her to share her experiences and ideas with as many people as possible...all of her business mentoring skills combined into one easy to access, cost effective online business mentoring programme.

Contact: Laura Humphreys

Web: www.liber8me.com

Email: laura@liber8me.com

Views: 11

Tags: brand, branding, business, personal

Comment by Liz Wootton on January 7, 2014 at 5:39am

A great lesson in how to make a story part of your brand!  Thanks Laura

Comment by Laura Humphreys on January 13, 2014 at 12:51pm
Thanks Liz!

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