Akshara Bala
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  • Delhi
  • India
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Akshara Bala posted a blog post

How is a trademark different from a Logo

While often used interchangeably, logos and trademarks are two different things and significantly differ from each other. A trademark can be several things, including (but not necessarily limited) a company logo. On the other hand, a logo is a visual representation of words and/or images that represent a brand’s identity while a trademark is a right that is conferred on a logo (or any…See More
Oct 19, 2018
Akshara Bala posted a blog post

What Start-ups need to know about Intellectual Property

According to the latest edition of the World Intellectual Property Organisation Indicators Report, 2017 by the WIPO, China, United States, Japan, and Germany tops the list of the number of intellectual property registrations, with China leading in Patent filings, trademark and…See More
Oct 12, 2018
Akshara Bala posted a blog post

4 Pressure Points to Incorporate your Business

While businesses are formed out of ideas, you would need to register/incorporate the entity to ensure its proper legal standing. Metaphorically speaking, incorporation is not the end of the story, quite the opposite in fact. There are a few basic things that you need to have the answers to:Who are the target customers for your products and services?What is your market positing?How is your…See More
Oct 2, 2018
Akshara Bala posted a blog post

How to pick the right name for your Business

What’s in a Name?Just like your name, the name of a company stays with it all its life and is the foundation of the business structure. A misalignment in the basic structure is going to affect the personality and character of the company. A name is one that resonates with people. Take Facebook, Google, Amazon. The name is not descriptive, but distinctive. It becomes memorable and reflects…See More
Sep 30, 2018
Emma Sneddon gave a thumbs up on Akshara Bala's blog post 'Color Psychology in Branding'
Aug 14, 2018
A blog post by Akshara Bala was featured

Color Psychology in Branding

According to a survey by KISSmetrics, 93% of the consumers’ purchase decision is based on color and visual appearance of a new product. Color is also said to increase brand recognition by 80%. This makes colors a compelling design element for branding and building…See More
Aug 13, 2018
Akshara Bala posted a blog post

Color Psychology in Branding

According to a survey by KISSmetrics, 93% of the consumers’ purchase decision is based on color and visual appearance of a new product. Color is also said to increase brand recognition by 80%. This makes colors a compelling design element for branding and building…See More
Aug 13, 2018
Akshara Bala and Alvina Jennifer are now friends
Aug 3, 2018
A blog post by Akshara Bala was featured

5 Legal Issues that Start-ups often Overlook

Do you remember the scene from Silicon Valley, where the founder gets his first investor cheque? That’s a big deal and a huge cause for celebration. But, what happens after that? When the founder goes to the bank and tries to deposit the cheque, the bank coolly informs him that he has no company.Few entrepreneurs starting a new business try…See More
Aug 3, 2018
Akshara Bala posted a blog post

5 Legal Issues that Start-ups often Overlook

Do you remember the scene from Silicon Valley, where the founder gets his first investor cheque? That’s a big deal and a huge cause for celebration. But, what happens after that? When the founder goes to the bank and tries to deposit the cheque, the bank coolly informs him that he has no company.Few entrepreneurs starting a new business try…See More
Aug 3, 2018
Akshara Bala posted a blog post

Non-Conventional Trademarks for Start-ups

Did you know that the shape of the Heinz Ketchup bottle is a registered trademark? Similarly, the Lilac colored packaging is a registered trademark of Kraft Foods for its Milka chocolates. These are examples of non-conventional trademarks, which include tangible marks like color, shape and texture, and intangible marks like smell and taste.Applicability and Validity of non-Conventional…See More
Jul 27, 2018
Akshara Bala updated their profile
Jul 25, 2018
Akshara Bala is now a member of Small Business Bonfire
Jul 16, 2018

Profile Information

Blog URL
https://aksharabala.wordpress.com/
LinkedIn URL
https://in.linkedin.com/in/akshara-k-b-b99653119
Short Bio
Coming from a background of commerce and company law, Akshara Bala is a digital marketer who strategizes and conceptualises various forms of content. She loves reading and finds technology quite fascinating. When not in front of a backlit device, she can be found doodling and sketching. She is affiliated with QuickCompany, which deals with Company Registration, as well as, Intellectual Property, Trademark registration and other legal compliance issues.

Akshara Bala's Blog

How is a trademark different from a Logo

Posted on October 17, 2018 at 9:20am 0 Comments

While often used interchangeably, logos and trademarks are two different things and significantly differ from each other. A trademark can be several things, including (but not necessarily limited) a company logo. On the other hand, a logo is a visual representation of words and/or images…

Continue

What Start-ups need to know about Intellectual Property

Posted on October 11, 2018 at 7:41am 0 Comments

According to the latest edition of the World Intellectual Property Organisation Indicators Report, 2017 by the WIPO, China, United States, Japan, and Germany tops the list of the number of intellectual property…

Continue

4 Pressure Points to Incorporate your Business

Posted on October 1, 2018 at 6:03am 0 Comments

While businesses are formed out of ideas, you would need to register/incorporate the entity to ensure its proper legal standing. Metaphorically speaking, incorporation is not the end of the story, quite the opposite in fact. There are a few basic things that you need to have the answers to:

  • Who are the target customers for your products and…
Continue

How to pick the right name for your Business

Posted on September 27, 2018 at 8:15am 0 Comments

What’s in a Name?

Just like your name, the name of a company stays with it all its life and is the foundation of the business structure. A misalignment in the basic structure is going to affect the personality and character of the company. A name is one that resonates with people. Take Facebook, Google, Amazon. The name is not descriptive, but distinctive.…

Continue

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