I am head of marketing at SafeSend Software and a content strategy professional. I have a mix of experience in IT security, marketing, and entrepreneurship and enjoy sharing best practices that both individuals and businesses can follow to mitigate the risk of cyber threats and tackle data breaches.
Putting up a business isn’t a hit-or-miss affair. If you’re sticking your neck out, you’ve got to do your homework, making sure that your objectives are realistic, the target market is crystal clear, and the selling strategies are creative and spot on.
In this regard, it is important to consider three terms that will help you be reasonably prepared to do battle. In fact, they are what you need to know at the outset…Continue
No one would argue that email is both an enabler and time-saver, allowing organizations of all sizes to manage most business activities efficiently with limited resources. The channel speeds up information exchange, especially since virtually everyone has an email account these days.
But that doesn’t mean email comes without downsides. Hence it can be a risky choice for communicating confidential information.…Continue
Small businesses often resemble families with interactions and decision-making based on trust and unspoken agreements. Chances are that you never really needed a conversation about cybersecurity and could rely on good faith and common sense to keep your commercial data secure. In other words, everyone just knows what to do, and formal cybersecurity processes never were a necessity — at least just yet.