Isaac Christiansen
  • Riverton, UT
  • United States
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Specialization vs. Generalization: Insights For Small Business Strategy

One of the challenging debates that disturb business people in the modern world is whether they should go through the hassle of specialization or whether they should generalize their strategies and deal with multiple projects of selling a variety of different goods and services. The aspect of deciding whether to focus on generalization or specialization strategy is tough for both new and established businesses. However, some small businesses thrive by using specialization while others use…See More
Jul 23

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Isaac Christiansen's Blog

How to Market your Franchise

Posted on November 27, 2018 at 1:30pm 0 Comments

In today's world, many individuals have decided to pursue franchise opportunities. If this is the case, you have probably realized that marketing your franchise is a wonderful way to optimize your profits, improve your industry influence, and connect with business partners who can facilitate your personal and professional…


How often should you measure your marketing strategy?

Posted on October 5, 2018 at 12:00pm 0 Comments

With so many social media platforms available in today’s marketplace, it’s important to know which ones are most effective for your business and how often you should measure your marketing and branding performance. If you are concerned about the best approach to take for both developing and measuring your market strategy, below is some information about digital marketing strategies that you could include in your business.

Digital Marketing Strategies

It’s often difficult to…


7 Ways To Build a Great Culture for Your Small Business

Posted on September 6, 2017 at 4:11pm 0 Comments

When you envision a corporate culture, you may picture a concept held in esteem by large businesses only. Even when your business is small, however, you can develop a corporate culture that is beneficial for both you and your employees. 

Draw from Inspiration…


Start a Small Business Today with These Low-Cost Ideas

Posted on June 29, 2017 at 10:30am 0 Comments

It’s one of the most common excuses people use to avoid starting their own businesses – “I just don’t have the money.” This is just an excuse to avoid taking action, because there…

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