It’s no secret that businesses spend millions of dollars to protect their trademark rights. Trademarks (logos, names, slogans) are at the heart of many brand-based businesses, and the businesses that understand the value of these intellectual property assets are willing (as they should be) to invest money in developing and maintaining exclusive rights in their brands.
Lego Protects its Trademark Against Cybersquatters
While Lego made headlines recently for losing its…Continue
I've just finished writing a 44-page e-book that provides a comprehensive step-by-step checklist for filing trademark registration applications through the USPTO website. It also includes a wealth of additional information about the trademark selection process, and some other stuff you need to know before filing for trademark registration.
Check it out, it's free from TrademarkIntel: …Continue
When choosing a brand name for a new business venture or for a new product or service line, there are several important issues that need to be considered. You may “create” the best brand identity of all time, but if someone else already beat you to the punch, it’s not going to do you any good. This article outlines five important tips for adopting a new brand name for your small business.
1. Make Sure It’s Something You Can Protect
The primary reason for…Continue