Larry Levenson
  • Prescott Valley, AZ
  • United States
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Sigma Web Marketing
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Small business website marketing for 12 years. Driving targeted traffic to your website and converting it to sales. Round-trip marketing evangelist, co-owner of Sigma Web Marketing, lead generation specialist, speaker, writer, Rotarian.

Larry Levenson's Blog

Local Search Ranking for Small Businesses or Franchisees

Posted on May 22, 2012 at 10:28am 0 Comments

Local franchise businesses have a hard time getting noticed by the search engines, but many things have changed at Google over the past 9 months that make local search ranking easier for the small business owner or franchisee.

15 things to get right in Google Places for local search ranking. 


Lead Generation with LinkedIn 277% More Effective than Facebook or Twitter

Posted on February 14, 2012 at 7:30pm 0 Comments

In a new study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

linkedin lead generation

LinkedIn's conversion rate also outranked social media as a channel overall. In other words, of all the traffic that came to these business' websites via social media, 0.98% of that traffic converted into leads,…


5 Tips for Using Google+ for Business

Posted on February 4, 2012 at 11:30am 0 Comments

Google+ now has over 90 million members... and has achived this in only a few moths! You need to be there are be one of the pioneers.

Google+ allows for business pages, like Facebook does. Here are 5 quick tips on how you can use Google+ for Business Pages.

You Can +1 a Page to Show Support or Add Them to Your Circles

You already love some brands and businesses. Others you may want to show a quick note of support, but not see all their…


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