Michael Cusden
  • Male
  • Dartmouth, Nova Scotia
  • Canada
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Michael Cusden's Page

Profile Information

Business Name
SimplyCast
Website URL
http://www.simplycast.com/
Blog URL
http://www.simplycast.com/blog
Twitter URL
http://twitter.com/#!/simplycast
Facebook URL
http://www.facebook.com/simplycast
Google+ URL
https://plus.google.com/110074690146192681984
LinkedIn URL
http://www.linkedin.com/company/simplycast_2
Short Bio
SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication.

Michael Cusden's Blog

How to Submit a Press Release to Websites

Posted on April 5, 2012 at 11:00am 0 Comments

There are two distinctly different areas that accept press releases: media outlets and press release websites. Often, businesses submit to both to increase the visibility and searchability of the content, and is a good rule of thumb for marketing.



Just like everything else, there are some benefits and drawbacks for using these type of sites. One of the major disadvantages is that the press don't troll these sites for story ideas.

If you're expecting your story to be picked…

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8 Problems with Email Marketing

Posted on March 13, 2012 at 11:06am 0 Comments

Look at it this way: these are issues that are preventing your email marketing campaign from becoming the best that it can be. These are problems, that you can’t rightfully ignore, that are holding you back from generating leads, sales and conversions.



And if you do neglect addressing and fixing these problems, then you’ll surely fall into email obscurity.



1. Software



Free doesn’t always mean…

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4 Overlooked Basics to Get People to Follow You on Twitter

Posted on February 28, 2012 at 12:30am 0 Comments

When it comes to social media – especially that on-going conversation also known as Twitter – many people think that there's some super-secret way to get people to follow you. But, what's really going on is that people are forgetting that the most basic, the most simple tricks are the ones that actually work.

So, whether you're new to Twitter or need a refresher course, here are the 4 overlooked basics to get people to follow you.

Link to Twitter

Make…

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How to Create an Autoresponder

Posted on February 23, 2012 at 11:00am 0 Comments

First you need to figure out what different types of autoresponders you need.



• A “welcome” autoresponder to any person that signs up for your email, fax, SMS and social media pages. Also, welcome autoresponders is a great tool for any new customer creating an account online or in person.



• “Gentle reminder” autoresponders pokes your wayward customers nicely while reminding them…

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